MAM
Vinay Venkatesh joins Fountainhead MKTG as CCO – digital
MUMBAI: Fountainhead Digital MKTG, the digital and experiential innovation division of Fountainhead MKTG, a Dentsu Aegis Network agency, has roped in Vinay Venkatesh as chief creative officer. He will be based out of Mumbai and represent creative as a core strategic function of the digital business of Fountainhead MKTG.
Having spent more than 16 years in the creative communications industry, Vinay is a seasoned creative leader. He has worked across brands including Emirates, Vodafone, several Unilever brands, Red Bull, Johnnie Walker, Smirnoff and Tata Motors. He has spent his longest stint as creative director on the Vodafone account at OgilvyOne, Mumbai. After OgilvyOne, Vinay held significant creative leadership roles like National Creative Director at Leo Burnett|Indigo Consulting and chief creative officer at Digital Law & Kenneth Saatchi & Saatchi.
Venkatesh said, “I’m super excited about being here. I’ve known Thapas for a while now and I’m truly amazed at the awesome team that he’s built from scratch.”
Thapas Joseph, President – Digital, at Fountainhead MKTG said, “With a great digital creative legacy and experience in directing creative campaigns for some of the biggest brands in the country, Vinay is set to play a key role in driving our vision of being a truly digitally-led experiential agency. I’m very excited about this development and can almost taste the great work that we’re poised to do.”
With this development, Fountainhead Digital MKTG looks to further enhance its offerings, using creative technology and digital expertise to create compelling brand experiences around new media, virtual and augmented reality, interaction design and Internet of Things innovations.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
