Brands
Vim takes a strong stance on chores neutrality
Mumbai: This Valentine’s Day, Vim, a dishwash brand under Hindustan Unilever Ltd, has put forth a fresh perspective on modern love with their latest campaign #OwnYourOwnDishes.
In collaboration with their creative digital agency, Interactive Avenues, and India’s first women’s channel, SheThePeopleTV, the brand has launched a special vodcast addressing gender stereotypes when it comes to household responsibilities. The thought-provoking episode features a heartfelt conversation with renowned poetess, actress and columnist – Priya Malik.
Delving into Priya’s dynamic life experiences and unique perspectives, the vodcast talks about how love also means equality in chores and how everyone needs to own their own chores. It highlights the importance of defying traditional gender roles when it comes to managing mundane household tasks like the never-ending pile of dishes.
“With ‘Love, Life & A Sinkful of Dishes’, our aim was to help people build stronger and more equitable relationships through modern interpretations of love. Vim is trusted by millions of Indian consumers, and we are delighted to be shaping such impactful conversations along with the brand,” said Interactive Avenues senior creative director Eshwari Pandit.
Brands
IndiGo names William Walsh CEO
Former IATA chief to take charge in August after Elbers exit, Bhatia steers interim
India’s biggest airline has moved fast and gone global. InterGlobe Aviation, which operates IndiGo, has tapped aviation heavyweight William Walsh as chief executive officer, subject to regulatory approvals, marking a sharp pivot as the carrier eyes its next burst of expansion.
Walsh, currently director general at the International Air Transport Association, will step down on July 31, 2026, and is expected to take charge by August 3. The appointment comes barely three weeks after Pieter Elbers exited the corner office, with Rahul Bhatia holding the fort in the interim.
The choice signals intent. Walsh brings decades of cockpit-to-boardroom experience, having led British Airways and later International Airlines Group, the parent of Aer Lingus, Iberia and Vueling. His tenure across carriers has been defined by hard resets, restructurings and cross-border consolidation—skills IndiGo may need as competition intensifies and scale becomes decisive.
Vikram Singh Mehta, chairman and non-executive independent director of IndiGo, said Walsh’s experience in managing large-scale airline operations and navigating complex market dynamics makes him well-suited to lead IndiGo in an increasingly competitive global aviation environment, adding that the appointment marks a new chapter as the airline scales in one of the world’s fastest-growing markets.
Rahul Bhatia said Walsh’s global perspective, operational expertise and customer-focused approach would be critical as IndiGo enters its next phase of expansion.
Walsh, widely regarded as one of the industry’s most influential figures, will oversee overall management and strategic direction, with a mandate spanning operational performance, network expansion, commercial strategy and customer experience. He is expected to work closely with the board and leadership team to sharpen IndiGo’s growth trajectory.
Walsh said IndiGo has a strong foundation and is well-positioned to capitalise on the evolving aviation landscape, adding that he looks forward to fostering a culture of excellence, innovation and sustainable value creation across the organisation.
A new captain, a bigger runway—and a market that rewards scale. IndiGo is lining up for its next take-off.
