Brands
Vim takes a strong stance on chores neutrality
Mumbai: This Valentine’s Day, Vim, a dishwash brand under Hindustan Unilever Ltd, has put forth a fresh perspective on modern love with their latest campaign #OwnYourOwnDishes.
In collaboration with their creative digital agency, Interactive Avenues, and India’s first women’s channel, SheThePeopleTV, the brand has launched a special vodcast addressing gender stereotypes when it comes to household responsibilities. The thought-provoking episode features a heartfelt conversation with renowned poetess, actress and columnist – Priya Malik.
Delving into Priya’s dynamic life experiences and unique perspectives, the vodcast talks about how love also means equality in chores and how everyone needs to own their own chores. It highlights the importance of defying traditional gender roles when it comes to managing mundane household tasks like the never-ending pile of dishes.
“With ‘Love, Life & A Sinkful of Dishes’, our aim was to help people build stronger and more equitable relationships through modern interpretations of love. Vim is trusted by millions of Indian consumers, and we are delighted to be shaping such impactful conversations along with the brand,” said Interactive Avenues senior creative director Eshwari Pandit.
Brands
Vadilal independent director and chairman Shivakumar Dega steps down
Resignation takes effect immediately, filing made on 18 February
GUJARAT: Vadilal Industries has reported the immediate resignation of Shivakumar Dega from his role as independent director and chairman, marking a board-level leadership change at the ice cream and frozen dessert manufacturer.
The resignation was tendered on 17 February, 2026, with immediate effect, the company said in a regulatory filing made to stock exchanges a day later. Vadilal Industries disclosed the development in line with its obligations under Securities and Exchange Board of India’s Listing Obligations and Disclosure Requirements.
The company stated that the disclosure was made under Regulation 30(6) of the Sebi LODR Regulations, 2015, which requires listed entities to promptly inform the market of material events, including changes in board composition.
Vadilal Industries also said that additional disclosures required under sub-clause 7(B) of Clause A, Part A of Schedule III of the regulations would be filed separately within the prescribed timeline.
The filing was signed by company secretary Rashmi Bhatt, confirming compliance with applicable corporate governance and disclosure norms.
