Ad Campaigns
Vikrant Massey flips into Campus Activewear’s ‘Move Your Way’ campaign
MUMBAI: Campus Activewear has taken its ‘Move Your Way’ campaign to the next level, and this time, Vikrant Massey is flipping the script—literally. The leading sports and athleisure footwear brand launched the second leg of its blockbuster campaign, reinforcing the message of embracing authenticity and moving through life with confidence.
The campaign film doesn’t just talk about individuality—it throws it into a boardroom, flips it mid-air, and lands it right into the heart of self-expression. The film opens with Massey coolly pacing through a high-stakes business meeting. Investors dangle tempting offers—equity, a sports car, a penthouse, even cryptocurrency. But Massey, unfazed, lets his actions do the talking. He executes a flawless backflip in the middle of the room, stylishly nods to his Campus shoes, and drops the iconic line: “Damn good shoes, Yaar!” The investors are left stunned, and the message is crystal clear: When you move your way, the world moves with you.
Campus Activewear CIO Prerna Aggarwal highlighted the deeper philosophy behind the campaign, “Our ‘Move Your Way’ campaign celebrates authentic self-expression, a journey we began with our first film in November. This second film further emphasises our commitment to this philosophy, reflecting our belief that staying true to oneself unlocks greater opportunities.”
Massey echoed the sentiment, saying, “Authenticity has always been one of the greatest treasures I believe in, and I’m thrilled to partner with a brand that not only champions this belief but also mirrors my own journey of embracing individuality. Today’s youth are a force to be reckoned with – they are creative, driven, and unique, yet equally committed in pursuing the journeys that align with their values.”
Moonshot co-founder Devaiah Bopanna shared insights on the creative direction, “Contributing to a brand with such a storied legacy, yet one that’s evolving to meet modern cultural trends, is a rare and exciting opportunity. The brief was all about connecting the dots between the brand’s core belief and cultural insight, all while pushing the creative envelope.”
The digital-first campaign targets Gen Z audiences where they spend most of their time—on OTT platforms, social media, and youth-centric digital touchpoints. By strategically leveraging digital channels, Campus Activewear aims to inspire young consumers to embrace their individuality and express themselves through fashion.
With bold storytelling, a charismatic brand ambassador, and a message that hits home, Move Your Way isn’t just a campaign—it’s a movement. And if Vikrant Massey’s backflip is anything to go by, this is only the beginning.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
