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Vikrant Chowdhary joins CleverTap as chief growth officer
Mumbai: Global user engagement and retention platform CleverTap on Tuesday added a new dimension to its core leadership team with the appointment of Vikrant Chowdhary as chief growth officer.
In this role, Chowdhary will lead CleverTap’s integrated go-to-market (GTM) strategy globally across all commercial and enterprise segments.
Increasingly, business leaders with disruptive mindsets and an eagerness to evolve are imperative for companies to succeed. Chowdhary brings this forward-thinking to CleverTap through 25 years of experience and expertise leading hypergrowth teams, said the company in a statement.
“We are thrilled to have Vikrant join us as our partner for growth as we scale our business in key global markets and sectors and steer CleverTap to become a global leader in the user retention space for mobile-first digital businesses,” said CleverTap co-founder and CEO Sunil Thomas. “For the first time, we will integrate all of our customer-facing functions — across sales, marketing, solution engineering, and partnerships — to make one CleverTap Growth team under Vikrant’s leadership.”
Before CleverTap, Chowdhary worked with Salesforce, a CRM company, where he directed India’s finserv vertical and enterprise business units. Previously, he held country leadership roles with SAP— where he powered the growth of the BFSI and telecom business unit, which became one of the best-performing teams in the country—as well as Teradata, IBM, and select startups.
“CleverTap has created a unique platform to help growth managers monetize behavioral economics for their real-time digital businesses, and I am truly excited and humbled to become an integral part of the company,” said Chowdhary. “I am also excited to draw on my experience building growth units in vertical sectors powered by high-performance teams and have the opportunity to bring this capability to CleverTap.”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
