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Vikram Sakhuja to chair EFFIE 2016; Mitrajit Bhattacharya will be co-chair
MUMBAI: The Advertising Club has appointed Madison World groyup CEO Vikram Sakhuja as president of EFFIES 2016. Chitralekha Group president and publisher Mitrajit Bhattacharya will be the co-chair of EFFIES 2016.
Speaking of Sakhuja’s appointment, The Advertising Club president Raj Nayak said, “EFFIES has emerged as a coveted industry award that lauds campaigns and individuals delivering landmark brand solutions. Vikram has been an essential part of EFFIES 2015 and was instrumental in ensuring the awards success last year. I am delighted that Vikram will be at the helm of the prestigious awards this year too. I am confident that under his leadership the awards will gain further in repute, stature and scale. Wishing all the best to Vikram and the team.”
Speaking about his new role Sakhuja said “It is a privilege to be chairing the EFFIES. It remains the one award that Agencies and client covet equally since it celebrates effectiveness. This year the EFFIES will be held in December, a little earlier than last year to ensure that Christmas and New Year is not spent working on entries. We look forward to again welcoming great work from all quarters.”
EFFIES 2016 will continue to celebrate successful campaigns that drive the Media and Advertising industry towards now echelons of growth and scale.
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Infectious Advertising promotes Siddhartha Singh to CEO and managing partner
Leadership reshuffle sees Nisha Singhania shift focus to strategy and growth
MUMBAI: Infectious Advertising has elevated Siddhartha Singh to chief executive officer and managing partner, marking a key leadership transition at the independent agency.
Singh, who previously served as chief operating officer, has been credited with strengthening the agency’s operational framework and deepening client relationships during a phase of sustained growth. His elevation signals a continued push towards integrating strategy and creativity while scaling the business.
As part of the reshuffle, Nisha Singhania, co-founder and managing partner, will step away from day-to-day executive responsibilities to focus on strategic initiatives and the agency’s next growth phase.
Infectious Advertising co-founders and managing partners Nisha Singhania and Ramanuj Shastry said, “Siddhartha understands both the ambition and the soul of this agency. This elevation reflects the trust he has earned over the years.”
Infectious Advertising chief executive officer Siddhartha Singh said, “Infectious has always been about creating work that people care about. I’m humbled by the trust and excited to lead the agency at a time when there is a significant opportunity to create real impact.”
In his new role, Singh will work closely with the founders to steer the agency’s next phase, with a focus on deeper strategic integration, long-term client partnerships, and continued investment in talent and culture.
The transition underscores the agency’s emphasis on internal leadership development as it looks to build a future-ready organisation anchored in its core values.
