Ad Campaigns
Vijay Raaz lends voice to Omaxe’s ‘Purani Dilli’ campaign
Mumbai: Omaxe Group, North India’s leading real estate developer, sets yet another benchmark with the overwhelming success of its latest marketing campaign for Omaxe Chowk, the most premium organised shopping destination in the heart of the traditional market of Old Delhi, Chandni Chowk. The campaign has garnered an extraordinary response from social media users, with over 11mn. views on Instagram and noteable and continuously increasing views on other social media platforms such as Facebook, YouTube & LinkedIn in a short span of time.
The trending video shares a quick view of the essence of Old Delhi, offering diverse amenities from multiple genres in the heart-throbbing voice of the popular Indian actor and director Vijay Raaz. It depicts how every section of the city holds a unique story from the past and is soulfully cherished by visitors even today. The video features the introduction of Omaxe Chowk, a prominent organised retail zone set amidst the traditional market of Old Delhi, staying en route to our traditional and heritage values. The video depicts the introduction of an entirely modern structure in the city, ‘PuraniDilli Me Kuchh NayaSaa Hone Waala Hai’, that has already crossed more than 11 million views.
Omaxe Chowk, situated in the historic and bustling Chandni Chowk, is set to captivate the attention of shoppers and tourists alike. With its state-of-the-art infrastructure, contemporary design, and a range of premium shopping stores, Omaxe Chowk has established itself as the ultimate shopping destination in the heart of the city. One of the key highlights of Omaxe Chowk is its breathtaking terrace, offering a scenic view of the entire Old Delhi. Visitors can soak in the panoramic vistas while enjoying their favourite cuisines at Dawatpur – City of Food (India’s Biggest Food Court).
Omaxe Ltd promoter & executive director Jatin Goel expressed his delight, saying, “We are thrilled to witness the incredible response to our latest campaign for Omaxe Chowk. Chandni Chowk has always been a symbol of tradition and heritage, and Omaxe Chowk embraces this legacy while providing a modern shopping experience. Our vision was to create a unique and vibrant space that combines Old Delhi’s charm with contemporary amenities, and our overwhelming response is a testament to our success.”
Omaxe Chowk offers a wide range of premium shopping stores showcasing a blend of renowned national and international brands. Shoppers can indulge in various offerings, including fashion, lifestyle, jewellery, accessories and much more. Additionally, the project is equipped with the latest amenities to enhance the shopping experience and ensure maximum convenience for visitors especially the parking facility.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
