MAM
Vigo Video launches its Tamil Thiramai Talent Hunt with leading celebrities Hansika Motwani, Nakkalites and Shriya Saran
MUMBAI: Vigo Video, the app that encourages all forms of creativity, fun and talent, is all set to launch Tamil Thiramai, a platform to encourage people in south of India to create content online to showcase their skills.
Tamil Thiramai will be a month long talent hunt competition which will be tapping various regions in Tamil Nadu. To unveil the competition, Vigo Video is also roping in celebrities like Hansika Motwani, Shriya Saran and popular YouTubers like Nakkalites and Jump Cuts who will be producing videos on the 11th of February 2019.
Tamil Thiramai’s main objective is to encourage the youth to record and share their thoughts, acts, performances etc, which can be seen by one and all. This month-long campaign, has been interestingly designed and aims at creating a stage for aspiring artist and content creators. It is sure to boost the morale of the creators and encourage them to put together videos sans inhibitions.
As a part of the campaign, Vigo Video will also be scouting for Tamil talent across 10 universities in Chennai. Live events will be held on campus for students to showcase their talent.
Throwing light upon the launch of Tamil Thirami, spokesperson of Vigo Video India shares,” We are excited for this campaign in Tamil by associating with various college. It's exciting to learn about a new market and discover so much.”
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
