Ad Campaigns
Vidya Balan takes center stage in Shobitam’s latest campaign ‘If it’s a saree, It’s a Shobitam’
Mumbai: Shobitam, a global D2C ethnic wear brand, today announced the launch of its latest campaign ‘If it’s a saree, It’s a Shobitam’ featuring actor and brand ambassador Vidya Balan. The campaign aims at showcasing Shobitam’s unwavering commitment towards preserving India’s timeless cultural fabric and inspiring women worldwide to celebrate the saree legacy by embracing it as a symbol of individuality and empowerment.
In the brand film, Balan is seen with a Director who narrates a script, set against a vintage backdrop. As she intently listens to the script, Balan slowly starts to embark upon a journey down memory lane, where suddenly her first love for sarees comes back flashing. Lost in a world of fantasy, she tries to recall her favourite styles. As she blissfully adorns her beloved sarees, mesmerized by her reflections in the mirror, she is overwhelmed with emotions with nostalgia, and revels in the sheer delight of wearing her cherished sarees. As reality pulls her back from surrealism and straight to the narration, she says, “And we never part, forever and ever.” The film concludes with Balan descending the stairs as an epitome of grace, urging audiences to “Join the Saree Revolution” brought to the world by Shobitam.
Sharing thoughts on this partnership, Balan said, “I am thrilled to be part of the Shobitam family and excited about our new campaign ‘If it’s a Saree, It’s a Shobitam!’. The sheer joy of wearing a saree makes you fall in love with yourself again and the saree is a symbol of our cultural identity. Shobitam’s unwavering commitment in making the saree accessible to anyone across the globe truly struck a chord with me. The authenticity of their offerings, wide selection, value added services and fast delivery was something that I personally experienced. So this shared journey of ‘Look Good, Do Good and Feel Good‘ and championing the saree revolution is truly exciting for me!”
Talking about the brand campaign, Shobitam co-founder & chief product officer Aparna Thyagarajan said, “We are thrilled to launch our latest campaign with our beautiful brand ambassador Vidya Balan. Through our new brand film, we hope to kick start the global “Saree Revolution” that thrives on emotional connection with the audiences through our beautiful creations. And, Vidya’s charismatic aura and her love for sarees just make her the perfect voice to helm this movement across India and the World. We do hope that audiences see Shobitam as a purveyor of traditional and handcrafted weaves and a reservoir of the timeless heritage of India. Our goal is to make Shobitam synonymous with the word Saree as a verb, where “If it’s a saree, it is a Shobitam!.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
