MAM
VidUnit rolls out candid new talk show with Rashami Desai
MUMBAI: VidUnit has stepped into the long-form arena with a move that blends star power, storytelling and serious digital ambition. The influencer-first platform has unveiled its first original series, fronted by television favourite Rashami Desai, as it expands from short-burst creator content to full-fledged digital IPs.
The new show, Rashami Ke Dil Se Dil Tak, brings an unscripted and unfiltered flavour to YouTube, leaning into heartfelt conversations and the kind of emotional honesty the internet rarely gets without gloss. Rashami welcomes celebrity couples into an intimate setup where they talk about love, work, health, family and the unsaid bits of life behind the cameras.
It marks Rashami’s first major outing in digital-first long-format storytelling. The show blends warmth with whimsy, switching between tender exchanges and playful compatibility challenges that keep the mood light while uncovering the messy, magic-filled layers of modern relationships.
The opening slate features some of television’s most adored couples including Dipika Kakar Ibrahim and Shoaib Ibrahim, Gauahar Khan and Zaid Darbar, Surbhi Chandna and Karan Sharma, Claudia Ciesla and Arjun Goel, and Neha Bhasin and Sameer Uddin.
Rashami said the concept is deeply personal to her and that VidUnit felt like the right home because the platform understands the pulse of digital audiences. She added that she wanted a space where stories could be shared without judgement or filters and thanked founder Sourabh Kumar and his team for backing her vision.
Sourabh Kumar described the project as the start of VidUnit’s broader plan to build high-impact digital properties rooted in authentic storytelling. He said signing Rashami as its exclusive YouTube talent gives the platform a powerful connection with the Hindi-speaking market and added that the company is building a wider slate of IPs across genres and formats as part of its next growth chapter.
Rashami Ke Dil Se Dil Tak will stream on YouTube soon, promising viewers a front-row seat to candid conversations and the chemistry that keeps these relationships humming.
