Ad Campaigns
Videograph announce partnership with Republic Media Network for live streaming and advertising
Mumbai: Videograph, a player in innovative video technology is excited to announce a groundbreaking partnership with Republic Media Network News Channels. This collaboration marks a stride in the realm of live streaming, advertising insertion, and channel monetisation. As the demand for real-time, high-quality content continues to soar, Videograph is at the forefront of empowering media organizations with innovative solutions. Videograph is set to the live-streaming experience for viewers watching Republic News channels globally.
With this partnership, Republic Media Network stands to its audience experience through Videograph’s cutting-edge live streaming technology, ensuring an impeccable and uninterrupted viewing journey across various devices. Through its robust infrastructure, Videograph will enable Republic News channels to deliver high-definition content to viewers across various platforms and geographies. The integration of Videograph’s Dynamic Ad Insertion technology will bring a new dimension to advertising prowess, enabling the delivery of personalized and targeted advertisements of the channels, thereby enhancing user engagement and unlocking fresh revenue streams.
Commenting on the development, Videograph CEO & co-founder Uday Reddy, said, “We are excited to join forces with Republic Media Network, a trailblazer in the news industry to provide our cutting-edge solutions. This partnership is a testament to Videograph’s commitment to pushing the boundaries of what is possible in live streaming, advertising, and monetization. Together, we aim to redefine the viewer experience and drive new levels of success for Republic News channels on digital platforms.
Republic Media Network chief operating officer of digital business Tapan Sharma commented, “Republic News channels have always been at the forefront of delivering cutting-edge news content to our viewers. Teaming with Videograph allows us to elevate our capabilities in live streaming, enabling us to provide a more engaging and personalized experience for our audience. We look forward to the positive impact this collaboration will have on our Digital channels and our viewers.”
Extending beyond technology integration, the partnership will also bring Videograph and Republic together to implement monetisation strategies, leveraging Videograph’s global partnerships with renowned ad networks like Google Ad Manager, Beachfront, Magnite, Xandr, LG Ads, GroupM, Freewheel, PubMatic, and others to tap into high CPM-driven revenue opportunities.
The partnership is also aimed at addressing a longstanding challenge in the content production landscape, providing Republic access to publisher-agnostic content distribution analytics tools. This will empower Republic to assess content performance data comprehensively, tracking distribution partner-wise, region-wise, device-wise, and more. The analytics tools will also enable monitoring of ad performance and revenue metrics, providing Republic Digital channels with valuable insights to refine content strategies and optimize revenue streams effectively.
As Videograph and Republic Media Network join forces, the stage is set for a journey that enhances the capabilities of both organizations and redefines the standards of excellence in the dynamic world of live streaming of News. The collaboration reflects a shared vision for innovation, engagement, and success, promising a future where viewers can expect personalised viewing experience.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
