Ad Campaigns
Videograph announce partnership with Republic Media Network for live streaming and advertising
Mumbai: Videograph, a player in innovative video technology is excited to announce a groundbreaking partnership with Republic Media Network News Channels. This collaboration marks a stride in the realm of live streaming, advertising insertion, and channel monetisation. As the demand for real-time, high-quality content continues to soar, Videograph is at the forefront of empowering media organizations with innovative solutions. Videograph is set to the live-streaming experience for viewers watching Republic News channels globally.
With this partnership, Republic Media Network stands to its audience experience through Videograph’s cutting-edge live streaming technology, ensuring an impeccable and uninterrupted viewing journey across various devices. Through its robust infrastructure, Videograph will enable Republic News channels to deliver high-definition content to viewers across various platforms and geographies. The integration of Videograph’s Dynamic Ad Insertion technology will bring a new dimension to advertising prowess, enabling the delivery of personalized and targeted advertisements of the channels, thereby enhancing user engagement and unlocking fresh revenue streams.
Commenting on the development, Videograph CEO & co-founder Uday Reddy, said, “We are excited to join forces with Republic Media Network, a trailblazer in the news industry to provide our cutting-edge solutions. This partnership is a testament to Videograph’s commitment to pushing the boundaries of what is possible in live streaming, advertising, and monetization. Together, we aim to redefine the viewer experience and drive new levels of success for Republic News channels on digital platforms.
Republic Media Network chief operating officer of digital business Tapan Sharma commented, “Republic News channels have always been at the forefront of delivering cutting-edge news content to our viewers. Teaming with Videograph allows us to elevate our capabilities in live streaming, enabling us to provide a more engaging and personalized experience for our audience. We look forward to the positive impact this collaboration will have on our Digital channels and our viewers.”
Extending beyond technology integration, the partnership will also bring Videograph and Republic together to implement monetisation strategies, leveraging Videograph’s global partnerships with renowned ad networks like Google Ad Manager, Beachfront, Magnite, Xandr, LG Ads, GroupM, Freewheel, PubMatic, and others to tap into high CPM-driven revenue opportunities.
The partnership is also aimed at addressing a longstanding challenge in the content production landscape, providing Republic access to publisher-agnostic content distribution analytics tools. This will empower Republic to assess content performance data comprehensively, tracking distribution partner-wise, region-wise, device-wise, and more. The analytics tools will also enable monitoring of ad performance and revenue metrics, providing Republic Digital channels with valuable insights to refine content strategies and optimize revenue streams effectively.
As Videograph and Republic Media Network join forces, the stage is set for a journey that enhances the capabilities of both organizations and redefines the standards of excellence in the dynamic world of live streaming of News. The collaboration reflects a shared vision for innovation, engagement, and success, promising a future where viewers can expect personalised viewing experience.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
