MAM
Videocon’s “Ek Mein Char Ka Dhamaka” promotion
MUMBAI: FMCG major Videocon has launched its festival promotion Diwali Phataka- Ek Mein Char Ka Dhamaka. The four stroke offer gives customers gifts, exchange offer, extended warranty.
The first dhamaka entitles the customer to two scratches. On the first scratch the customer stands to win attractive prizes- from upto 5 kgs of gold, 0.8 ton AC, a projection TV and other exciting prizes. The second scratch gives up to 50 per cent off on the next purchase. The other three dhamakas include attractive exchange prices, extended warranty and zero percent finance. Accompanying the Bazoomba range of 29” televisions is the special exchange offer where a DVD player is also free.
An official release informs that an extensive marketing and advertising campaign is supporting the same. Videocon has upped its advertisement budget from Rs 800 million to Rs 1.4 billion this year from the Khel Ke Dekho to the recently conducted Bada Hai Toh Behtar Hai campaign, the company has carried out some very unique promotions throughout the year.
This festival season, the company has targeted sales of Rs 3.25 billion. In colour televisions, Videocon is targeting a sale of 200,000 units this festive season. It expects to grow at the rate of 25 per cent in colour televisions and in refrigerators by 20 per cent adds the release.
Videocon’s GM sales home appliances Pawan Kalra added, “For us at Videocon, good schemes are the trend. Diwali Phataka – Ek Mein Char Ka Dhamaka is another such promotion that offers the very best to customers. This festival season, we are expecting to sell 80,000 units in refrigerators and 40,000 units in washing machines.”
Recently the group signed on the Indian Cricket phenomena in a big way. In a consortium with Pepsi and TVS Motors, to sponsor the matches, Videocon has pulled out a major victory as there was intense competition for the deal. With the ACC tie up, Videocon is also sponsoring three International cricket tournaments featuring India, Pakistan and Sri Lanka.
Brands
Apple CEO Tim Cook to step down after 15 years, John Ternus to take over
Leadership shake-up sees long-time hardware chief step up from September
CUPERTINO: Apple has confirmed that chief executive officer Tim Cook will step down from his role and transition to executive chairman, with senior vice president of hardware engineering John Ternus set to take over as CEO from September 1, 2026.
The transition, approved unanimously by the board, marks a carefully planned leadership shift at one of the world’s most valuable companies. Cook will remain CEO through the summer, working closely with Ternus to ensure a smooth handover before moving into his new role, where he will continue to support Apple and engage with policymakers globally.
In a memo to employees, Apple CEO Tim Cook reflected on his 15-year tenure, recalling the moment Steve Jobs asked him to step into the role. “It was an emotional and challenging moment for all of us at Apple,” he wrote, adding that the company’s core values, from simplicity and innovation to a commitment to improving lives, remain unchanged.
Explaining his decision, Cook said the company’s strong roadmap and future outlook made this the right time for a transition. “I have never been more optimistic about Apple’s future,” he noted, while announcing Ternus as his successor. He described Ternus as “a visionary in his own right” with “remarkable integrity” and the right leader to guide Apple into its next phase.
Cook said, “John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honour.”
Ternus, in his own note to employees, struck a steady, execution-focused tone. Ternus said, “It has been such a privilege to lead the hardware engineering team… I still plan to be very hands-on,” signalling continuity rather than a strategic reset.
As part of the leadership reshuffle, Ternus will step away from leading hardware engineering, with Tom Marieb taking over the role. Marieb will report to Johny Srouji, who assumes an expanded position as chief hardware officer, aligning hardware development more closely with Apple’s silicon and technology teams.
Cook also used his memo to thank employees, calling them “the most remarkable people in the world” and crediting them for building Apple into what it is today. A town hall has been scheduled at the Steve Jobs Theater to discuss the transition further.
The leadership change also sees Arthur Levinson move to the role of lead independent director, while Ternus joins Apple’s board.
Cook’s tenure has been defined by massive growth and expansion, with Apple’s market value rising from around $350 billion in 2011 to $4 trillion, alongside the launch of new product categories and a booming services business. Ternus, a 25-year Apple veteran, has played a central role in shaping the company’s hardware roadmap, from iPhone and Mac to newer innovations in materials and sustainability.
The transition signals a generational shift, but not a dramatic change in direction. If anything, both memos point to continuity, discipline and a belief that Apple’s next chapter will be built on the same values that shaped its last.
