MAM
Videocon launches ‘Khel Ke Dekho’ cricket contest
MUMBAI: Videocon International, the Rs 5.5 billion consumer durables major, launched its Khel Ke Dekho offer for its consumers starting prior to the ICC World Cup Cricket and ending on 3 March 2003.
In this scheme, a cricket -bat shaped scratch card will be given to the customer on purchase of any Videocon product. On scratching the card, the buyer will be able to score runs which make him eligible for gifts ranging from plasma TVs to projection TVs, VCD players etc.
A press release quotes Videocon president PN Dhoot as saying: “For Videocon, consumer has always been king and it has always been our endeavor to give the very best to them. The Videocon Khel ke Dekho offer will ensure that no one goes home empty-handed. Consumers can win prizes galore since we are spending about Rs 900 million for the same.”
The scratch card will have the following denominations: one run, two runs, four runs, six runs, 100 runs and match won. Depending on the runs he scores, the consumer will stand to win a VCD/MP3 player worth Rs 3990 with every run, a VCD/MP3 player with speakers worth Rs 4990 for two runs, a 5-in-1 player worth Rs 5990 for four runs.
Hitting a sixer on the scratch card will have the consumer winning a DVD player worth Rs 9990. A projection TV worth Rs 1,50,000 will be given the consumer who score 100 runs. The ultimate winners will win a plasma TV worth Rs 4,00,000. Thus the consumer is guaranteed of a VCD MP3 player worth Rs 3990, at least.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
