Brands
Victoria’s Secret names Triptii Dimri its first Indian face, launches Summer Signature campaign
Triptii Dimri fronts collection blending comfort, style and everyday ease
MUMBAI: Victoria’s Secret has rolled out its Summer Signature campaign in India, bringing actor Triptii Dimri on board as the face of its latest collection aimed at blending comfort with signature style.
The campaign introduces the Summer Signature range, featuring the brand’s recognisable striped designs across lingerie and sleepwear. Positioned as easy-to-wear yet polished, the collection leans into everyday comfort while retaining a touch of glamour.
The line-up includes wardrobe staples such as logo T-shirts, wireless bras and matching panties, alongside sleepwear options like satin slips and long pyjama sets. Running parallel to this launch is the Cool Air collection, which highlights breathable fabrics and quick-drying materials designed for all-day wear.
The campaign reflects a broader shift in the lingerie segment, where comfort-led fashion is increasingly taking centre stage. By pairing soft fabrics with familiar branding, the brand appears to be targeting consumers looking for both practicality and style.
Speaking at the launch about the collaboration and what resonated with her about the brand, Triptii said, “I’m excited to partner with Victoria’s Secret, a brand that celebrates individuality and empowers women to feel confident in their own skin. The Signature CoolBra and Summer Signature collections are all about comfort and ease, and that really resonates with me.” She added, “Victoria’s Secret is not about one idea of beauty. For Victoria’s Secret, beauty is about confidence. It’s about celebrating who you truly are: your good sides, bad sides, and each and every version of you.”
The collection is now available across select stores in India and online, with pricing spanning multiple categories and sizes to cater to a wide audience.
With this campaign, Victoria’s Secret is not just selling style, it is leaning into a comfort-first narrative that aligns with evolving consumer preferences, making everyday essentials feel just a bit more elevated.
