Ad Campaigns
Vicky Kaushal in a double role in his next ad film for Beardo’s new powerful scent launch – Tsunami
Mumbai: Leading men’s grooming and lifestyle brand Beardo, today announced the launch of its first-ever aqua fragrance “Tsunami”. Revealing the EDP, Bollywood heartthrob Vicky Kaushal, features in a never-seen-before double role in the brand’s ad-film, titled “Embrace the Tsunami Within”. Encouraging every man to recognise and harness the power within themselves, the campaign showcases Vicky winning over his timid personality to unleash his inner masculinity after using the scent.
The fragrance notes of “Tsunami” are a fusion of freshness and intensity, making it an ideal scent for the modern man. The Eau de Parfum emanates an aura of strength, danger, and wildness, seamlessly personifying notes of bergamot, lemon, and lime, followed by middle notes of lavender, geranium, and patchouli, and base notes of cedarwood, musk, and amber. The film highlights how Kaushal’s character embodies the Tsunami’s strength and tenacity. His persona in the ad-film is unique and different from the roles he usually plays, as he portrays a bold and powerful body of water that is a force to reckon with, just like the scent itself.
Talking about the campaign, Kaushal said, “When I think of Tsunami, the first thing that comes to mind is that it is mighty. My roles in the campaign embody the strength and larger-than-life aspects that define this aquatic scent. You see, most aqua perfumes allude a calm and cool persona, but Tsunami is different. It’s a powerful and bold fragrance that evokes the sensation of a massive body of water, one that can cause both awe and fear. And that’s exactly what my role in the film portrays too – it’s intense, energetic and matches the fragrance perfectly.”
“When we conceptualized Tsunami, we wanted to create a fragrance that embodied the strength, persistence, and wildness of the storm. We wanted our customers to experience the power of the Tsunami and the sense of danger that comes with it. Our goal was to remind every man that the storm lies within him, and when harnessed in the right way, it can lead to wonders,” said Beardo CEO Sujot Malhotra.
He further added, “Working with Kaushal has been an absolute pleasure. His versatile acting skills and dynamic personality perfectly complement the fragrance’s notes, making him an ideal fit for this campaign. With his double role, Vicky portrays the storm and its power like never before, and we are thrilled to have him on board.”
The launch of Tsunami marks another milestone for Beardo as the brand continues to expand its product line and establish itself as a market leader.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
