AD Agencies
Viacom18 Media, WATConsult win big at 2019 BrandVid Awards
MUMBAI: The first edition of Indiantelevision.com's BrandVid Awards, which recognized the best-in-class brand films, brand integration and branded programming, was a huge success with several agencies, production houses, and projects winning big for cutting-edge work in the world of branded video.
The big winners on the night were Viacom18 Media Pvt Ltd with seven metals and WATConsult, from the Dentsu Aegis Network stable, with six. Viacom18 Media Pvt Ltd also won the maximum gold metals on the occasion.
Viacom18's impressive tally comprised 3 golds, 3 silvers and one bronze. This also included wins of Best Creative Director for Sanhita Das and Next Gen Award for Vedushi Sinha. Its ‘Nickelodeon Egg Opera Ident’ won the gold in ‘Best Brand Film: Entertainment and Media’ category, silver in ‘Most Innovative Brand Video’ category, and bronze in ‘Non-Fiction’ category.
WATConsult won 1 gold for ‘#Unplanned (Bajaj Allianz General Insurance)’, 2 silvers for ‘Main’ Se ‘Hum’ Real Life Real Stories ft. Pabiben (SBI Life Insurance) and Zor Mat Lagao (Naturolax), and 3 bronze metals for #IndiasBestFreestyler (Apollo Tyres), Tata Harrier Conquers Ladakh (Tata Motors PVBU), and Ensure Diaries Campaign (Ensure) campaigns.
Pocket Aces bagged the Best Branded Content Studio while Excel Entertainment Pvt Ltd. was recognised for making the Most Innovative Brand Video for Gold ‘Stand Up For Gold’. MTV India was honoured with the BrandVid Movers and Shakers of the Year award for its exemplary creative contribution to the industry.
Zee Entertainment Enterprises Ltd. (Zee Cinema) took home the gold in the ‘Best Use of Social Media by a Brand’ category for its ‘#ZingaatWorkoutChallenge’ for the movie Dhadak.
Here is the full list of the winners:
|
Categories |
Project Name |
Company Name |
Title |
|
|---|---|---|---|---|
|
1 |
Best Brand Integration: Digital |
If Salary Were A Person (Zoomcar) |
Pocket Aces Pictures Pvt. Ltd. |
Gold |
|
Best Brand Integration: Digital |
Mom & Co (Saregama Carvaan) |
The Zoom Studios |
Silver |
|
|
Best Brand Integration: Digital |
Zor Mat Lagao (Naturolax) |
WATConsult |
Silver |
|
|
Best Brand Integration: Digital |
Lost At Kumbh ft. Shreya Mehta (Dabur) |
Arré U Digital Content Pvt. Ltd. |
Bronze |
|
|
2 |
Best Brand Integration: Digital Series Format |
Dishaheen Navyuva Helpline (HDFC) |
Arré U Digital Content Pvt. Ltd. |
Gold |
|
Best Brand Integration: Digital Series Format |
Pursuits by Skoda (Skoda India) |
Bloomberg|Quint |
Silver |
|
|
Best Brand Integration: Digital Series Format |
Home Sweet Office (Amazon India) |
Amazon Seller Services Pvt. Ltd. |
Silver |
|
|
Best Brand Integration: Digital Series Format |
Mahindra Marazzo |
Mahindra and Mahindra Ltd. |
Bronze |
|
|
3 |
Best Brand Integration: Movies |
Playgard Condoms (Badhaai Ho) |
Alkem Laboratories Limited |
Gold |
|
Best Brand Integration: Movies |
Bira 91 (Gully Boy) |
Excel Entertainment Pvt. Ltd. |
Silver |
|
|
Best Brand Integration: Movies |
Pregakem – Pregnancy Detection Kit (Badhaai Ho) |
Alkem Laboratories Limited |
Bronze |
|
|
Best Brand Integration: Movies |
ET NOW (Baazaar) |
ET NOW |
Bronze |
|
|
4 |
Best Brand Integration: Music Video |
Helmet Saves Children |
Exide Life Insurance |
Gold |
|
Best Brand Integration: Music Video |
Rudra Music Video (Nick-India) |
Viacom18 Media Pvt. Ltd. |
Silver |
|
|
Best Brand Integration: Music Video |
The Dance Project (Cinthol & L'oreal) |
Sony Music Entertainment |
Silver |
|
|
5 |
Best Brand Integration: Television Fiction |
Zee Cine Awards 2019 (Bhabhiji Ghar Pe Hai) |
Zee Entertainment Enterprises Ltd. |
Bronze |
|
6 |
Best Brand Integration: Television Non–Fiction |
Winds of Change (PM's Ujjwala Yojana GOI) |
NGC Network (India) Pvt. Ltd. |
Gold |
|
Best Brand Integration: Television Non–Fiction |
Nickelodeon Rock Ident (Nickelodeon India) |
Viacom18 Media Pvt. Ltd. |
Silver |
|
|
Best Brand Integration: Television Non–Fiction |
Nickelodeon Egg Opera Ident (Nickelodeon India) |
Viacom18 Media Pvt. Ltd. |
Bronze |
|
|
7 |
Best Publisher Brand Collaboration for Video |
Pursuits By Skoda (Skoda India) |
Bloomberg|Quint |
Gold |
|
8 |
Best Brand Influencer Collaboration for Video |
#ZingaatWorkout Challenge for Dhadak (Zee Cinema) |
Zee Entertainment Enterprises Ltd. |
Silver |
|
Best Brand Influencer Collaboration for Video |
#IndiasBestFreestyler (Apollo Tyres) |
WATConsult |
Broze |
|
|
9 |
Best Brand Film: Automobile |
Go Home For Diwali (Mahindra Auto) |
Flying Cursor Interactive |
Gold |
|
Best Brand Film: Automobile |
Tata Harrier Conquers Ladakh (Tata Motors PVBU) |
WATConsult |
Bronze |
|
|
10 |
Best Brand Film: BFSI |
#Unplanned (Bajaj Allianz Life Insurance) |
WATConsult |
Gold |
|
Best Brand Film: BFSI |
‘Main’ Se ‘Hum’ Real Life Real Stories ft. Pabiben (SBI Life Insurance) |
WATConsult |
Silver |
|
|
Best Brand Film: BFSI |
The Marathon of Life 2.0 (Franklin Templeton Investments) |
Mirum Digital Private Limited |
Bronze |
|
|
11 |
Best Brand Film: Consumer Products Consumer Durables |
Bhajan Vani |
Shemaroo Entertainment Ltd. |
Bronze |
|
12 |
Best Brand Film: Ecommerce |
Straight Outta Street |
Myntra Designs Pvt Ltd. |
Gold |
|
Best Brand Film: Ecommerce |
Desi Mom FK (Flipkart) |
ScoopWhoop Media Pvt. Ltd. |
Bronze |
|
|
13 |
Best Brand Film: Entertainment & Media |
Nickelodeon Egg Opera Ident (Nickelodeon India) |
Viacom18 Media Pvt. Ltd. |
Gold |
|
Best Brand Film: Entertainment & Media |
MX Player – Brand Film |
MX Player |
Silver |
|
|
Best Brand Film: Entertainment & Media |
#WhereIsMyChannel (Zee English Cluster) |
ZEEL |
Bronze |
|
|
Best Brand Film: Entertainment & Media |
Firstpost Print Launch Campaign |
Network18 Media & Investments Ltd. |
Bronze |
|
|
14 |
Best Brand Film: Food & Beverages |
Its time to #Unstereotype (Brooke Bond – Red Label) |
Prime Focus Technologies |
Gold |
|
15 |
Best Brand Film: Healthcare / Pharmaceuticals |
Ensure Diaries Campaign (Ensure) |
WATConsult |
Bronze |
|
16 |
Best Brand Film: Retail |
Straight Outta Street |
Myntra Designs Pvt. Ltd. |
Silver |
|
17 |
Best Brand Film: Services |
Awesome Assam (Government of Assam) |
NGC Network (India) Pvt. Ltd. |
Gold |
|
18 |
Best Brand Film: Social Initiative |
Mahindra Powerpath |
Mahindra and Mahindra Ltd. |
Gold |
|
Best Brand Film: Social Initiative |
Helmet Saves Children |
Exide Life Insurance |
Silver |
|
|
Best Brand Film: Social Initiative |
MO SCHOOL CARAVAN |
Studio Eeksaurus |
Silver |
|
|
19 |
Best Brand Film: Technology |
Mahindra Powerpath |
Mahindra and Mahindra Ltd. |
Gold |
|
Best Brand Film: Technology |
If Your Home Was Like Your Office (Samsung) |
ScoopWhoop Media Pvt. Ltd. |
Silver |
|
|
20 |
Best Brand Film: Series |
Straight Outta Street |
Myntra Designs Pvt. Ltd. |
Gold |
|
Best Brand Film: Series |
The Marathon of Life 2.0 (Franklin Templeton Investments) |
Mirum Digital Private Limited |
Bronze |
|
|
21 |
Most Innovative Brand Video |
Gold – Stand Up For Gold |
Excel Entertainment Pvt Ltd. |
Gold |
|
Most Innovative Brand Video |
Nickelodeon Egg Opera Ident (Nickelodeon India) |
Viacom18 Media Pvt. Ltd. |
Silver |
|
|
22 |
Best use of Social media by a Brand |
#ZingaatWorkout Challenge for Dhadak (Zee Cinema) |
Zee Entertainment Enterprises Ltd. |
Gold |
|
Best use of Social media by a Brand |
Home It’s A Feeling (ALTBalaji) |
White Rivers Media |
Silver |
|
|
Best use of Social media by a Brand |
Sterling Reserve Music Project |
Allied Blenders and Distillers |
Bronze |
|
|
Best use of Social media by a Brand |
The Dance Project (Cinthol & L'oreal) |
Sony Music Entertainment |
Bronze |
|
|
23 |
Best Creative Director |
Sanhita Das |
Viacom18 Media Pvt. Ltd. |
Gold |
|
24 |
Gen Next Award |
Vedushi Sinha |
Viacom18 Media Pvt. Ltd. |
Gold |
|
25 |
Best Branded Content Studio |
Pocket Aces |
Gold |
|
|
26 |
BrandVid Movers & Shakers of the Year |
MTV India |
Gold |
The awards night followed the the second edition of the BrandVid Summit that saw a series of sessions on the branded video landscape in India and the world. Some of the finest creative minds graced the occasion, deliberating over key themes of the conference.
AD Agencies
WPP appoints Hephzibah Pathak CEO of WPP Creative India
Ogilvy India chair takes charge of unified creative model in key market
NEW DELHI: WPP has appointed Hephzibah Pathak as chief executive officer of WPP Creative India, putting a local leader at the helm of its newly created creative operating model in one of its most important growth markets.
The move brings clarity to how WPP’s global restructuring will play out in India, weeks after the group unveiled WPP Creative as part of its Elevate28 strategy. The unit sits alongside WPP Media, WPP Production and WPP Enterprise Solutions, and is designed to simplify what the company previously described as an overly complex structure.
Pathak, who continues as executive chairperson of Ogilvy India, will represent all agencies under the WPP Creative umbrella in India. Her role centres on driving integration across brands, expanding capabilities and ensuring clients can tap into the network’s full talent pool without friction.
WPP said Pathak will work closely with agency brand CEOs to “enhance integration, expand capabilities, and ensure seamless client access”, while maintaining the distinct identities of its agencies.
The portfolio under WPP Creative includes leading networks such as VML, Landor, AKQA and Grey, along with Burson and its affiliated firms. Leaders across these agencies will now report into Pathak, even as each brand continues to operate independently within a unified system.
The appointment also formalises a dual-track strategy in India, preserving agency identities while accelerating collaboration. Pathak is expected to work closely with media leadership to align creative and media capabilities, reflecting growing client demand for integrated, multi-market solutions.
WPP Creative global CEO Jon Cook has described the unit as “not an agency” but an operating system that helps creative, design and PR brands work together more effectively. The group has been clear that it is not merging or phasing out legacy agency brands, instead aiming to reduce complexity on the client side.
Pathak brings nearly three decades of experience within the network, having joined in 1997 and held roles ranging from Mumbai office head to chief client officer. She made history in 2024 as the first woman to lead Ogilvy India in its 95-year presence in the country.
Her expanded mandate positions India at the centre of WPP’s Asia-Pacific strategy, with a focus on strengthening brand presence, deepening client relationships and unlocking growth in a fast-evolving market.
The appointment signals WPP’s intent to move beyond the traditional holding company model towards a more integrated, AI-enabled structure. With Pathak now steering WPP Creative India, the group appears set to test whether simpler structures can indeed deliver sharper creative outcomes.
