Brands
Vero Moda pledges support for World Environment Day
MUMBAI: Vero Moda understands that fashion is an art that constantly borrows heavily from nature. The awe and admiration that nature beckonstime and again inspires the world of fashion, making it a better place. This World Environment Day, Vero Moda pays ode to our natural habitat through its latest ‘Go Green’ collection.
Comprising three beautiful stories – Linen, Ivy Green and Flora & Fauna, the collection is a must have for Indian summers. From classy empire cut dresses for early morning meetings, laid back linen pants for scorching afternoons, to flirty shorts that will allow you to strut with fashionable ease, Vero Moda has you covered!
Vero Moda Go Green Collection: Linen is the perfect accompaniment to every summer wardrobe. A fabric that is exceptionally cool and simply spells elegance, making it the seasons most hassle-free item of clothing. Taking summer’s favorite fabric out of the closet, Vero Moda introduces the Linen Story, with fresh, breathable options in chic and subtle colors of powder blue, beige and earthy tones.
The Ivy Green story boldly incorporates Pantone’s color of the year; a color that has been ruling international runways and dominating trends around the world.
Flora and Fauna is a collection that is whimsical as well as fashionable. Inspired by the advent of all things spring – burst of color and freshness of new leaves feature heavily in this story. Choose from an array of dresses in every style, printed tops dipped in summer friendly colors and motifs that will bloom your summer wardrobe!
On 5th June – World Environment Day, Vero Moda takes a step towards building a conscientious tomorrow. It’s time to join the movement and put your green thumbs to test as India’s favorite fashionbrand will be providing each customer with a free sapling along with every purchase. Head to the nearest Vero Moda store for all things green!
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
