Ad Campaigns
Veranda Varsity urges students to go for ‘double advantage’ in its new campaign
Mumbai: Veranda Varsity, part of Veranda Learning Solutions Limited (“Veranda”), a public listed Education company (BSE: 543514, NSE: VERANDA), unveiled its television commercial highlighting the ‘double advantage’ via the 3-year hybrid B. Com (online) and CA course offered by SASTRA University and JK Shah Classes.
The ‘double advantage’ campaign puts the spotlight on students who seek a career in the commerce stream. The campaign is being aired across TV channels and Digital media targeting primarily Tamil Nadu. The commercial has been developed by Madarth agency. “When the client approached Madarth to create a campaign to launch Veranda Varsity, we understood that we were talking to a very serious audience at a very crucial point in decision-making. We knew the timelines that we were working under were very thin and it demanded a whole lot of effort in ensuring the campaign kicked in at the right time,” said Madarth CEO Madhavan Sankara.
Sankara believes that the objective of creating the commercial was to not only address the expectations of parents but also identify with the student community as well. “We quickly went about producing a witty commercial featuring twins and how they prank a nosey boomer uncle. The film reflects every +2 student’s life where they are subjected to inquisitive questions about their academics and career choices by random people. The film was shot and delivered in 3 days with complete omnichannel adaptability,” Sankara pointed out. The commercial was directed by Yogi. Mahadev Kaushik (creative director) and Siddharth Ganapathy (art director) too played a key part in the campaign.
Veranda IAS CEO & Chennai RACE founder Bharath Seeman, was effusive in his praise of the commercial. “This commercial will have a tremendous recall value. Our messaging has been crisp and to the point. I am sure that this commercial connects with students looking for a career choice at this point of time,” Seeman said.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
