MAM
Ventes Avenues strengthens its senior management team
MUMBAI: Mobile media company Ventes Avenues has strengthened its senior management with the appointment of two senior executives across its different verticals of branding, performance and programmatic.
Sneha Gupta has joined as the AVP for its Domestic Performance & Programmatic business. This comes at a time when the company is at an interesting juncture; with the launch its own Programmatic Platform. Sneha comes with more than a decade’s experience in digital marketing, media planning and digital publisher sales. She understands the power of audience data and usage of analytical tools. “I'm very excited to join the Ventes Avenues family and embark upon my new role. With the advent of programmatic at Ventes, I look forward to stronger alliances within the digital ecosystem. Having said this, our core focus will be on advertiser needs bundled with audience, data, and analytics, leading to building long term sustainable growth for the company,” says Sneha
In the West, Pooja Bhate has been hired as Deputy Head – Sales & Business Development. A digital native with over twelve years of experience in digital marketing and media sales, Pooja will be responsible for revenue generation from clients and agency partners based in West India for all the new publishers mandate Ventes has recently signed up. This appointment comes at the advent of Ventes Avenues partnering with VidMate and Bigo. “In this digital era, there are many platforms with variety of curated content being served to a consumer today; what stands apart is that Ventes has a distinct way of connecting with the right target audience for brands, paving the way to create a new chapter in mobile advertising. I’m thrilled with this opportunity to make brands leverage a disruptive model of reaching out to their target audience better than ever,” Says Pooja.
Ventes Avenues CEO & founder Niloufer Dundh said: “Ventes is honouring its promise to new recruits, and has gone ahead and onboarded Sneha and Pooja. With our evolution into an Adtech company, Sneha’s joining is timed perfectly and I look forward to learning from her experience and to working closely with her on our programmatic foray. Keeping in mind our new branding publisher partners and our commitments to them we have Pooja who will lead a separate pod for the same in the West to ensure business commitments are met. I look forward to growing our brandings sales revenue with Pooja; especially since our new publishers have created a unique opportunity for us to seek better extraction from
MAM
Pee Safe launches Comfort Range, signs Smriti Mandhana
#BeInYourComfortZone campaign spotlights hygiene, confidence and ease
MUMBAI: Comfort isn’t a luxury, it’s a power play, and Pee Safe is batting firmly in that direction with a campaign that puts ease front and centre. The brand has rolled out its latest digital video campaign, #BeInYourComfortZone, alongside the launch of its new Comfort Range, while bringing on Smriti Mandhana as brand ambassador. The move ties product innovation with a broader narrative around confidence, positioning comfort not as an afterthought but as a daily essential.
The campaign leans into relatable, everyday moments where discomfort quietly chips away at confidence. Through a storytelling-led approach, it highlights how the right hygiene solutions can restore control and ease turning what is often a private concern into a more open, mainstream conversation. By doing so, the brand also nudges at long-standing taboos around intimate hygiene, framing comfort as both physical and emotional.
At the product level, the Comfort Range includes period panties, night pads, ultra-thin pads and panty liners, designed to cater to different stages of the menstrual cycle. The emphasis is on combining protection with wearability products that promise freshness and reliability without disrupting daily routines.
Mandhana’s association adds a layer of credibility and cultural resonance. Known for her composure under pressure, she mirrors the campaign’s core message: confidence begins with feeling at ease. The choice of ambassador also signals Pee Safe’s intent to connect with a younger, more vocal audience that values both performance and authenticity.
The campaign marks a shift in tone for the category. Instead of focusing purely on functionality, Pee Safe is attempting to reframe hygiene as an enabler of confidence subtle, personal, yet impactful.
In a market often defined by hushed conversations, the brand is turning up the volume just enough to make one point clear: when comfort clicks, confidence follows.
