Ad Campaigns
Vega comforts young girls with #FlauntYourBefikar campaign
Mumbai: Grooming accessories and beauty brand Vega has come up with a #FlauntyourBefire campaign featuring Bollywood actor Ananya Pandey. The brand campaign was launched on the occasion of International Women’s Day.
Ananya’s zesty campaign reel spells out her #Befikar mantra reflecting a free-spirited and happy-go-lucky vibe centred on embracing one’s true self.
The brand tells young girls to be comfortable in their skin. “The campaign is all about owning one’s day and attitude by not getting swayed by perspectives catapulted at the speed of light. Rather it’s about celebrating the individual for who she is and what she stands for,” said Vega in a statement.
“The campaign strives to reinvigorate the equilibrium between the multiple roles played by women in their lives and living their true self,” commented Vega CMO Eiti Singhal. “It emphasises how women can be #Befikar version of themselves and define their ideal of beauty and be comfortable with it.”
“In a world that’s getting increasingly shadowed by opinions and outlook, it’s time to look within. What you have to prove to you, yourself. With #FlauntYourBefikar, we wanted to shift the needle to be confident and comfortable in your skin,” stated Liqvd Asia’s NCD Sunil Gangras. “We wanted to tell women to squash all expectations and live up to their own, in a unique, #Befikar way.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
