MAM
Veera promotes Aniruddha Jaju to head of revenue
Mumbai: Veera, a mobile-only internet browser, has announced the elevation of Aniruddha Jaju to head – revenue at the company. Aniruddha, a graduate of IIM-Ahmedabad with over 12 years of rich and diversified experience, started his journey with Veera as chief of staff, showcasing exceptional leadership and strategic acumen. His promotion to this pivotal role underscores his invaluable contributions and unwavering commitment to driving growth and innovation within the organization.
Prior to joining Veera, Aniruddha was the director & chief of staff, corporate strategy at MX Player, where he led fundraise and investor relations, business planning, corporate strategy and led high-priority strategic initiatives across content, revenue, growth, tech, etc. Before joining MX Player, he was at Accenture for seven years as a member of the TMT Consulting practice at Accenture Strategy (India Business). Beyond his corporate endeavors, Aniruddha epitomizes the spirit of entrepreneurship and investment. He has passionately supported numerous startups, serving as an angel and growth investor in prominent ventures such as, Botlab Dynamics, KnockSense, Zypp Electric, and Board Infinity. Additionally, he co-founded a pioneering product consulting startup aimed at empowering startups and SMEs to actualize their digital product aspirations, aptly named ‘Zero to One (Z21)’. He is also passionate about mentoring students, and has provided counseling and guidance to over 200 plus students.
On this promotion, Veera founder Arjun Ghose said, “Aniruddha’s diverse portfolio and steadfast dedication to innovation harmonize seamlessly with Veera’s vision for growth and evolution. As Head of Revenue, he will champion initiatives focused on amplifying revenue streams, cultivating strategic partnerships, and fostering sustainable business expansion. His strategic foresight and unwavering commitment epitomize the values we cherish at Veera. We extend our heartfelt congratulations to Aniruddha on his well-deserved promotion to this pivotal role and harbor absolute confidence that his leadership will propel us to unprecedented success.”
Said Aniruddha, “I am truly honored to step into the role of head of revenue at Veera. It’s an exciting opportunity to further align our strategic objectives with innovative and diverse revenue-generation strategies. I am grateful for the trust and confidence placed in me by Arjun, Sukhdeep, and the entire team. Together, we will chart new territories and drive Veera towards unparalleled success.”
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
