Ad Campaigns
VDO.AI and Pivotroots Advertising join Swiggy’s IPL CTV campaign
Mumbai: VDO.AI, the industry-leading digital video advertising platform, has joined forces with the creative powerhouse Pivotroots advertising to unleash Swiggy’s Dineout CTV campaign during the exhilarating IPL season. This thrilling collaboration promises to captivate, engage, and ignite the passion of millions of viewers nationwide. The campaign highlights VDO.AI’s QR wrapper technology as a distinctive feature in CTV advertising that enables effortless interaction between viewers and the ads.
Swiggy, India’s favourite food ordering and delivery platform, aims to take its brand presence to soar heights with VDO.AI’s fusion of innovation, creativity, and technological prowess. Throughout the campaign duration, which is set to conclude by the end of May, they have effectively showcased the power of VDO.AI’s AI-driven CTV technology.
VDO.AI CEO Amitt Sharma said, “Our partnership with Pivotroots Advertising and Swiggy provided us with an exceptional opportunity to demonstrate the transformative power of technology. Our CTV technology, coupled with AI, has produced exceptional engagement rates, exhibiting the genuine value of our creative solutions. This partnership underscores our promise to provide compelling advertising experiences and generate meaningful outcomes for our clients”.
Swiggy Senior marketing manager Jijo V Thomas, expressed their satisfaction with the campaign, stating, “Collaborating with VDO.AI and Pivotroots Advertising for our Dineout and IPL campaigns has been an incredible experience. The integration of AI on CTV Platforms enabled us to meaningfully and interactively engage with our audience. We are delighted with the level of engagement that the campaigns have generated and the significant value they have added to our brand”.
“Our partnership with VDO.AI has showcased the power of innovation in achieving campaign success,” said Pivotroots Advertising group head digital at Alister Mendes. “Together, we will break barriers, push boundaries, and deliver campaigns that will resonate with Swiggy’s customers and fans across the country. Get ready for a mind-blowing fusion of creativity and technology!”
Swiggy’s Dineout campaign will be a gastronomic journey that tantalises taste buds, transporting viewers to a world of culinary delights. VDO.AI’s cutting-edge video advertising technology will create an adrenaline-fueled ride through the world of cricket, captivating fans and bringing them closer to the game they love.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
