Brands
Vashi Integrated Solutions appoints Pitchfork Partners as communications partner
B2B procurement giant hands strategic communications mandate to consultancy
MUMBAI: Vashi Integrated Solutions is done letting its business do all the talking. The Navi Mumbai-headquartered B2B procurement outfit has appointed Pitchfork Partners Strategic Consulting as its strategic communications partner, tasking the firm with amplifying corporate visibility as Vashi barrels into its next phase of growth.
Founded in 1978 as Vashi Electricals Private Limited, the company has spent over four decades morphing from a single-source electrical components supplier into one of India’s leading procurement and sourcing partners in the fast-moving institutional goods sector. Along the way, it has served more than two lakh customers through a digitally enabled, technology-driven ecosystem called DigiServe, backed by 22-plus fulfilment centres and a service footprint stretching across 5,000-plus pin codes in 120-plus Indian cities.
Pitchfork Partners now takes charge of corporate communications, media engagement and visibility, a mandate designed to bring Vashi’s public profile up to speed with the scale of the business it has actually built.
Suraj Dodeja, chief executive officer of Vashi Integrated Solutions, said the company has earned customer trust by delivering consistently on every commitment, and argued that as Vashi continues to evolve, the Pitchfork partnership will help communicate that journey with greater clarity, strengthening stakeholder engagement as growth accelerates.
Jaideep Shergill, co-founder of Pitchfork Partners, called Vashi a modern evolution of India’s sourcing and procurement landscape, blending tradition with technology and a customer-first approach. He said the consultancy aims to build a sharper corporate narrative reflecting Vashi’s scale, innovation and long-term vision, drawing on a company that has driven growth across industrial, infrastructure and energy sectors for over four decades.
Vashi partners with 75-plus globally renowned brands across electricals, automation, motion, cables, lubricants and solar solutions, spanning industrial, commercial infrastructure and residential infrastructure segments. The company was also certified a Great Place To Work in India in 2026.
With Pitchfork now in its corner, Vashi is betting that a sharper story, told well, can carry a four-decade-old business just as far as the products it sells.
