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Varun Goyal joins WPP Media as director strategy after Omnicom Media stint
Former Omnicom Media executive begins new role as WPP Media strengthens strategy team
NEW DELHI: A fresh media buy has been made, but this one is for talent. Varun Goyal has joined WPP Media as director strategy, marking a move from rival Omnicom Media India, where he spent more than two years leading strategic initiatives.
Announcing the appointment on LinkedIn, Goyal said he was “excited to share” the new chapter and reflected on his time at Omnicom Media India, describing it as a journey filled with learning, growth, challenges and experiences that shaped him both professionally and personally.
He thanked Deep Singh and Upali Nag Kumar for the opportunity to join WPP Media, while also acknowledging Pallavi Parchure and Tanvi Bendre for ensuring a smooth onboarding process.
“Having now worked with two of the world’s largest advertising groups, I feel incredibly fortunate and even more excited about what lies ahead. Here’s to new challenges, bigger ambitions, and creating meaningful impact,” Goyal wrote.
According to his LinkedIn profile, Goyal joined WPP Media in July 2026 and is based in Gurugram. Prior to the move, he served as director strategy at Omnicom Media India from March 2024 to July 2026, where he worked on business strategy, statistical data analysis and media planning.
Before entering the advertising industry, Goyal held roles across marketing, research and strategy. He completed a summer internship at Reliance Nippon Life Insurance, working in the chief digital officer’s office on direct marketing strategy, and also undertook research assignments with social enterprise SOCH.
Goyal holds a PGDM in Marketing from Institute of Management Technology, Ghaziabad, graduating in 2024 with an 8.51 CGPA and securing second rank in his specialisation. He was also a triple scholarship recipient during his postgraduate studies.
His appointment comes as WPP Media continues to strengthen its leadership bench, bringing in experienced strategy professionals as the advertising industry increasingly focuses on integrated media planning, data-driven decision-making and AI-led transformation.
