Ad Campaigns
Vantage unveils #tradesmarter digital branding campaign debut
Mumbai: Vantage, a global multi-asset brokerage firm, has launched its first-ever digital branding campaign to highlight its diverse portfolio catered to meet the demands of new-age traders.
Titled #tradesmarter, the campaign aims to build awareness amongst its existing target audience on the ease of trading using Vantage’s specialised application which provides a one-stop solution for all trading needs. Through the campaign, the company is also looking at expanding its customer base by tapping into the market of millennials and Gen Z, who are always in search of reliable and innovative trading service providers. The campaign will be made live on the social media platforms of Vantage on Facebook, Instagram, YouTube and LinkedIn.
Vantage chief strategy & trading officer Marc Despallieres commented on this campaign: “Keeping in view the current economic outlook, it has become imperative for people to explore additional roadways for trading. More often than not, people feel that trading is a complicated task and thus refrain from entering the market. Vantage aims to cut out the cliche through free educational materials and by providing award-winning customer service at each and every step of order placement, making trading more streamlined for traders of all experience levels. At Vantage, we hope to help you ‘trade smarter’”.
Vantage aims to help its users gain an edge through its innovative mobile application. The Vantage app allows traders to trade on multiple financial assets such as stocks, bonds, ETFs and commodities on the global markets through derivatives. The Vantage app also offers practical features such as analytics tools, live pricing and free educational materials to help traders of all levels navigate the complex world of trading.
With more than a decade of experience in the trading industry, Vantage is committed to offering a trusted trading ecosystem that provides its users with a wide array of trading instruments along with exclusive educational materials specially catered to meet the demands of new-age traders.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
