MAM
Van Heusen unveils Jacqueline Fernandez as face for handbags
MUMBAI: India’s leading power dressing brand from Aditya Birla Fashion and Retail Ltd has announced Bollywood actress Jacqueline Fernandez as the face of Van Heusen’s ‘Women’s Handbags’ segment. The latest ‘Carry Your World’ campaign celebrates a woman’s everyday multi-dimensional brilliance.
Commenting on the association, Van Heusen COO Abhay Bahugune said, “We are excited to have Jacqueline on board for the new range of Van Heusen bags themed ‘Carry Your World’. The vision of our latest line of handbags captures her captivating spirit and independent persona. With her eclectic style and on-trend identity she embodies the confident outlook of the consumers, inspiring them to take on the world with style.”
Jacqueline Fernandez added, “I am excited to join the Van Heusen family and be a part of the brand’s long history of bringing in modernity, spontaneity, self-expression, and individuality through their range of edgy cosmopolitan design of bags for contemporary women.”
Van Heusen Creative Director Saikat Mitra mentioned, “We are happy to present the Van Heusen Bags range for the smart and sophisticated women of today. The collection fuses the best of international designs with modern functional forms and signature Van Heusen aesthetics. The collection promises to deliver trendy fashionable bags for a wide variety of occasions and the multiple worlds of women. These bags are the best blend of form and function to create fashion bags for ‘every woman – every time.”
He further added, “Each bag is thoughtfully designed to be paired with sharp aesthetics of Van Heusen’s women range – be it fusion formals, day casuals, fusion or evening collections.”
The latest collection of handbags from the ‘Carry Your World’ line, which will soon be available at Van Heusen stores across the country and on Amazon.in, will feature a refined look for today’s modern woman. The prices will range from Rs 799 to Rs 3499, with wallets starting at Rs 799 and bags starting at Rs 1499.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
