MAM
Vamsi Murthy joins Netflix India to script next chapter in marketing
MUMBAI: He’s helped Indians travel smarter, shop sharper, and stream bigger and now he’s ready to binge on his boldest role yet. Marketing veteran Vamsi Murthy has joined Netflix India as senior director and head of marketing, where he will lead the platform’s creative and brand strategy across one of the streaming giant’s fastest-growing markets.
Murthy, who comes with nearly two decades of experience shaping marquee Indian consumer brands, will oversee Netflix’s marketing charter in India blending data, storytelling, and culture to fuel the streamer’s next phase of local growth. “Here’s to stories that connect, entertain, and inspire, the Netflix way,” Murthy shared while announcing his move.
Before joining Netflix, Murthy led marketing at Disney+ Hotstar, where he redefined entertainment marketing for the OTT era. His three-year stint saw him spearhead full-funnel campaigns that drove both brand love and subscriptions, revamping Hotstar’s marketing playbook across fiction, non-fiction, and sports. Under his watch, the platform’s ROI and customer acquisition costs improved significantly, while its sporting campaigns, especially for the ICC Cricket World Cup 2024 cemented Hotstar’s status as India’s home of cricket.
Murthy was also the creative force behind several Hotstar Originals, including Aarya, Special Ops, Criminal Justice, Koffee with Karan, and Taaza Khabar campaigns that struck a rare balance between critical acclaim and cultural buzz. His efforts earned recognition at Promax Asia, Kyoorius, and the Indian Telly Streaming Awards, positioning him among India’s most innovative entertainment marketers.
Before his Hotstar innings, Murthy helmed marketing at Bookmyshow, leading the brand through the pandemic by reviving its cinema ticketing business and driving live events into the spotlight. He also served as vice president for marketing at Zee5, where he led audience growth for its AVOD content vertical.
At Myntra, Murthy’s five-year journey saw him shape the brand’s voice at the intersection of fashion and technology. As director of brand marketing, he crafted consumer outreach and visual identity strategies that helped Myntra emerge as a style-first lifestyle destination.
Murthy’s marketing roots trace back to Makemytrip, where he spent over four years defining the travel brand’s communication strategy, social storytelling, and identity. His early career at Reliance Communications and Radio Mirchi gave him the foundation to navigate both the creative and commercial sides of India’s fast-evolving consumer market.
Across roles, Murthy has built a reputation for blending insight-driven storytelling with measurable business impact, a mix tailor-made for Netflix’s content-driven universe.
With his move, Netflix gains a marketer fluent in India’s language of entertainment, someone who’s helped build fandoms from cricket to couture and now steps onto the country’s biggest streaming stage.
For Murthy, the reel has come full circle from crafting campaigns about what Indians love to watch, to shaping how India watches itself on screen.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
