Ad Campaigns
Valvoline launches its new TVC campaign
Mumbai: Valvoline Cummins Pvt. Ltd., the original engine oil maker and a global lubricant manufacturer has always been at the forefront of innovation and research. The brand has introduced many industry-first products and unique campaigns to connect with its consumers. With the introduction of Champ 4T Fuel efficient, India’s first eight per cent more fuel efficient engine oil into the market, the brand has again come up with a power packed TVC #2000kmZyadaKaVaada.
The campaign film starts with the most customary question with regards to mileage ‘Kitna Deti Hai’ and gets an unbelievable response ‘2000 kms Se Bhi Zyada’. Valvoline has been eternally committed to easing the lives of its consumers with superior quality products backed by research and innovation. Realising the economic aspects of daily commuting, the campaign is a testament to the brand’s dedication in creating need specific products that bring a major impact in their lives. The film ends with a promise to ride up to 2000 kms more in a year with its new Champ 4T Fuel Efficient engine oil. With 8 percent more fuel efficiency, an average daily rider who travels 60-70 kms will be able to translate an additional 2000 km in 12 months.
The new TVC will be aired across India’s national and regional GEC & sports channels along with other social media platforms.
Valvoline Cummins India JV chief marketing officer Ipshita Chowdhury said, “Our new campaign reinforces the brand’s promise of continuous innovation that has been a constant for us, for over 150 years. The inspiration for this campaign has come from the most common question that a person asks with regards to mileage ‘Kitna Deti Hai’ and how we at Valvoline are constantly innovating to bring solutions like Champ 4T fuel efficient. India is moving forward, and we are determined to provide optimum solutions to fuel the ambitions of our bikers to help them with better mileage at an affordable price.”
On the curation of the film Innocean Worldwide India, National Creative Head Shiveshwar Raj Singh, said “The brief was to build a strong narrative around the Valvoline Champ 4T fuel efficiency innovation, a key benefit for cost-conscious customers who want to maximise mileage. It’s a slice of life ad where two strangers from similar backgrounds get talking. Here, two sales professionals get talking about their bikes and mileage. A typical setup which results in a quick banter which allows us to naturally segue into the product. The advantage of 8 per cent extra mileage which Valvoline delivers is built into their conversation in a way that will surprise everybody. A relatable piece that will surely grab the target audience.”
Champ 4T fuel efficient is a high quality four-stroke engine oil that meets the requirements of all leading motorcycles up to 125CC and suitable for all generations of bikes, old or new. With the help of Fuel Efficient Formula (FEF), the engine oil resists extreme heat and oil thickening for peak engine efficiency. It provides superior protection and performance for motorcycles under all operating conditions. With the launch of this product, the brand has also made FEF technology accessible to all.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
