MAM
Valvoline joins SunRisers Hyderabad as principal sponsor
NEW DELHI: Valvoline Cummins Private Ltd, a leading manufacturer and supplier of premium branded lubricants, has associated with SunRisers Hyderabad, as its principal sponsor for the forthcoming season of the Indian Premier League. The association is part of the brand’s increased focus for its consumers through sports marketing which includes cricket to expand its market share in India.
The 2016 IPL champions and a very consistent performer in IPL, SunRisers Hyderabad will be seen sporting Valvoline’s logo on their jersey. In addition, the Valvoline brand, along with the SunRisers Hyderabad, will be launching campaigns to promote their partnership by rolling out joint initiatives across multiple media platform to engage with consumers and SunRisers Hyderabad fans across India.
Valvoline Cummins MD Sandeep Kalia said, “We are always looking for relevant avenues and associations to engage with our consumers, and this association with a sporting event is a natural extension of the brand ethos. The Indian Premier League (IPL) is undoubtedly one of the most popular sporting events in the country, and our choice of IPL as a platform to actively engage with consumers, stems from this. We are excited to extend our partnership with such a strong and dedicated team as SunRisers Hyderabad.”
SunRisers Hyderabad CEO K. Shanmugham said, “We are very excited to partner Valvoline for the forthcoming season of the Indian Premier League. Valvoline is an eminent brand and we see incredibly strong alignment with them. With our partnership, we look forward to creating great cricket moments for fans and putting up a solid show like every year.”
In India, Valvoline Cummins Pvt Ltd is a 50:50 joint venture between Valvoline International Inc. U.S.A, leading worldwide marketer and supplier of premium branded lubricants and automotive services, and Cummins India Limited.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
