Ad Campaigns
Valvoline highlights its ‘child-like passion’ in latest campaign
MUMBAI: Lubricants and automotive services supplier Valvoline Cummins has launched its new TVC, ‘Baccho Jaisa Junoon’ to celebrate its 150-year-old legacy.
The campaign highlights the Valvoline team’s child-like enthusiasm, passion, and curiosity that drives its innovation even today and gives customers the best products. Children have always been the best example of originality as they constantly innovate and experiment. Valvoline celebrates this quality of children by bringing the same curiosity and passion to the brand and its philosophy, said the company on Wednesday.
The campaign will run across all popular GECs, news channels, and digital platforms.
“Changing with time but staying original’ is our motto and with the same commitment & passion we have built trust with our channel and consumers over the years. We are one of the fastest-growing lubricant brands in India and the new campaign “Baccho Jaisa Junoon” is testimony to our 150 years of trust & credibility that the brand enjoys world over,” said Valvoline Cummins Pvt Ltd managing director Sandeep Kalia.
“Our new campaign reinforces the brand’s promise of continuous innovation that has been a constant for us, for over 150 years. What keeps us going is our relentless passion and curiosity around evolving technology that helps us create offerings in tune with consumer trends. The creative inspiration came from the inherent curiosity and originality children have and the passion they exhibit. That in a way embodies our brand’s essence, making us the original engine oil,” shared Valvoline Cummins Pvt Ltd chief marketing officer Ipshita Chowdhury.
Elaborating on how the campaign was created, Leo Burnett India executive director Anjana Gaur, said, “Valvoline is positioned as the Original Engine Oil across the globe. Our attempt was to craft an interpretation that will resonate best with the Indian audience. We wanted to showcase what makes and keeps the brand original, its passion for continuous innovation, in an interesting manner. The idea was to capture the innate curiosity and passion that children have when they are determined to do something. Valvoline has the same passion to stay original and deliver the best engine oil for every automobile.”
In India, Valvoline Cummins Pvt Ltd is a 50:50 joint venture between Valvoline International Inc. U.S.A and Cummins India Ltd.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
