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Valueleaf group launches first chapter of Mitra – The Chanakya Way
Mumbai: Valueleaf group announced the successful conclusion of its first chapter, “Mitra – The Chanakya Way,” marketers event. Hosted in Macau, this event brought together top marketing professionals and thought leaders from leading companies such as L&T Finance, IndusInd Bank, Apollo 24×7, Jupiter Money, Money View, Unity Small Finance Bank, and TATA Digital for an enriching and inspiring three-day experience.
Mitra – The Chanakya Way” was a resounding success. Attendees gained deep insights into the timeless strategies of ancient Indian strategist Chanakya, blended with modern marketing techniques. Marketers had the unique chance to step away from their daily routines and engage with peers through keynote speeches, discussions, and cultural experiences. Participants gathered valuable insights to enhance both their personal and professional lives.
Looking ahead, Valueleaf plans to elevate “Mitra – The Chanakya Way” into a cornerstone of the global marketing community. Amitabh Bishnoi, President -Growth at Valueleaf Group, stated, “More gatherings will be hosted in various destinations, with the second edition set to launch soon. These meet-ups will continue to provide marketers with invaluable opportunities to rejuvenate, exchange ideas, and stay at the forefront of industry trends.
“It’s been a pleasure meeting so many industry professionals from similar categories. I’m learning a great deal from each interaction, and I appreciate the opportunity to expand my knowledge base.”, stated Indusind Bank marketing head Gaurav Nijhawan.
“Engaging with industry peers in such an immersive setting was invaluable. I feel inspired and empowered to implement new strategies. Attending the Mitra conference has been a fantastic experience. It’s been a pleasure to connect with so many marketing professionals from diverse sectors. Thank you to the Valueleaf team for putting on such a great event. I look forward to future editions and the opportunity to learn even more from my fellow marketers.”, added L&T Finance group marketing Rohit Raina.
Expanding its footprint into the MarTech and FinTech arenas, Valueleaf has marked significant milestones, underscoring its versatility and commitment to comprehensive industry solutions. This expansion highlights Valueleaf’s dedication to excellence, ensuring sustained success and a robust market presence for its clients. With a sharp focus on measurable results and long-term growth, Valueleaf solidifies its position as a trusted partner in the marketing landscape.production@indiantelevision.co.in
MAM
Valvoline launches FIFA World Cup 2026 global campaign
Campaign highlights fan journeys and mechanics powering travel worldwide
MUMBAI: From kick-off to kilometres, Valvoline is fuelling more than just engines this World Cup. Valvoline Global Operations has unveiled its global campaign for the FIFA World Cup 2026, spotlighting the journeys fans undertake to witness the game while quietly tipping the hat to the mechanics who keep those journeys on track. Titled “The Original Engine Oil. For the Driven.”, the campaign leans into the emotional and physical commitment of football fans travelling across cities and countries, reframing mobility as an integral part of the sporting experience.
At its core is Valvoline’s first FIFA World Cup-themed ad film, which parallels the evolution of the brand spanning over 160 years with the enduring passion of fans. Produced in Chile by We Are Laugh, the film stitches together moments of anticipation, preparation and connection that define matchday journeys, whether it’s a cross-country drive or a short ride with friends.
The narrative extends beyond fans to spotlight the often-overlooked ecosystem behind the scenes mechanics and service professionals who ensure every trip runs smoothly. The brand positions itself as a constant companion across these miles, reinforcing its legacy in powering mobility.
Valvoline Global chief brand officer Michael Kirtman said, the campaign celebrates both the fans who “go the distance” and the people who make those journeys possible.
The rollout has already begun in India and will expand globally in May, covering markets such as the United States, China, Australia, Canada, Thailand and Saudi Arabia. The campaign will be amplified through a multi-channel mix, including television, digital out-of-home, radio, social platforms and experiential activations.
In a World Cup defined by goals and glory, Valvoline is telling a quieter story, the one measured not in minutes, but in miles.
