MAM
[V] partners with Sony for music promotions
MUMBAI: Merchandising certainly is an exciting proposition – so what if you don’t make it? You can sell it!
In association with Sony Music, Channel [V] has launched its [V] Buy it, Try it scheme. The channel will allow the consumers to pick and choose from Sony albums, both in local and international music category. The albums offered under this banner will be available in all leading music outlets.
Get what you want is the mantra flashed regularly on Channel [V], says a company release. Music lovers will get a chance to sample the music available. They have an option to exchange the same, if they are not satisfied.
The first round has Fallen, Dangerously in Love and Room for Squares on the rack, says the release.
Evanescence’s Fallen has been the Number One album in India for the last five weeks in the international artiste category, while Dangerously in Love by Beyonce was a simultaneous transatlantic album and single Number One. Room for Squares by John Mayer won him the Grammy in the best pop male vocal performance category.
Announcing its new promotion, Channel [V] vice president content and communication Keertan Adyanthaya said, “Our mission is to provide the best music, whether it is through premiering the latest or showcasing hits from across the world. With the Buy it Try it campaign with Sony Music, we want to give music lovers a chance to experience new music and posses music of their choice.”
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
