Brands
V-guard launches ‘Luxecube’ water heater with romantic new ad campaign
MUMBAI: V-Guard industries ltd., a leading name in consumer electricals and appliances, has unveiled a new campaign film for its premium Luxecube water heater series, extending its popular ‘Hum, tum aur V-guard’ storyline.
The film, titled ‘Hum, tum aur kuch extra’, brings back the much-loved couple from the summer campaign. In a playful exchange, the husband hints at “something extra” in their lives, only to reveal he was talking about the Luxecube water heater. The narrative highlights its 38 per cent extra hot water delivery and sleek design, described as “extra hot looks” that enhance the bathing experience.
The campaign debuted during the India-Pakistan Asia Cup 2025 clash, ensuring mass visibility, and will now extend across OTT platforms, connected TV, and social media to capture digital-first audiences.
Commenting on the launch, V-Guard Industries Ltd, vp – brand & communication Nandagopal Nair said, “Luxecube reflects V-Guard’s promise of making everyday living smarter, more stylish, and more comforting. By bringing back the same couple, we’ve built continuity while keeping the narrative witty, aspirational, and relatable.”
Ralph & Das, director & cco, Anil Ralph Thomas, who wrote and directed the film, added, “The film playfully weaves product benefits into a couple’s banter, balancing romance with humor while staying true to V-Guard’s distinctive storytelling.”
Echoing this, Ralph & Das, director & ceo, Kaustav Das said, “We’ve always believed in breaking category norms. Instead of shouting features, we’ve crafted a tone that is warm, engaging, and different: the V-guard way.”
With Luxecube, V-Guard continues to expand its premium water heater portfolio, targeting aspirational homeowners seeking a balance of functionality, design, and comfort.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
