Brands
V-guard launches ‘Luxecube’ water heater with romantic new ad campaign
MUMBAI: V-Guard industries ltd., a leading name in consumer electricals and appliances, has unveiled a new campaign film for its premium Luxecube water heater series, extending its popular ‘Hum, tum aur V-guard’ storyline.
The film, titled ‘Hum, tum aur kuch extra’, brings back the much-loved couple from the summer campaign. In a playful exchange, the husband hints at “something extra” in their lives, only to reveal he was talking about the Luxecube water heater. The narrative highlights its 38 per cent extra hot water delivery and sleek design, described as “extra hot looks” that enhance the bathing experience.
The campaign debuted during the India-Pakistan Asia Cup 2025 clash, ensuring mass visibility, and will now extend across OTT platforms, connected TV, and social media to capture digital-first audiences.
Commenting on the launch, V-Guard Industries Ltd, vp – brand & communication Nandagopal Nair said, “Luxecube reflects V-Guard’s promise of making everyday living smarter, more stylish, and more comforting. By bringing back the same couple, we’ve built continuity while keeping the narrative witty, aspirational, and relatable.”
Ralph & Das, director & cco, Anil Ralph Thomas, who wrote and directed the film, added, “The film playfully weaves product benefits into a couple’s banter, balancing romance with humor while staying true to V-Guard’s distinctive storytelling.”
Echoing this, Ralph & Das, director & ceo, Kaustav Das said, “We’ve always believed in breaking category norms. Instead of shouting features, we’ve crafted a tone that is warm, engaging, and different: the V-guard way.”
With Luxecube, V-Guard continues to expand its premium water heater portfolio, targeting aspirational homeowners seeking a balance of functionality, design, and comfort.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
