UTV Movies unveils new logo

MUMBAI: UTV Stars has unveiled its new logo, portraying the premium positioning of the Hindi movie channel.

The new logo studded with diamonds has been packaged by Thank You, a renowned agency based in Denmark.

The new look, UTV Movies said, is in sync with its evolved brand philosophy and takes forward its ‘Jeeyo Bollywood‘ positioning.

In an endeavour to connect with its audiences directly, the channel has launched a glamorous new digital avatar through its Facebook page.

The channel has conceptualised various interactive apps such as The Unending Bollywood Quiz, Who Am I, MoloQube and more to engage further with Bollywood movie buffs.

The page will also include little known trivia, reviews from the experts, the first look of upcoming movies, hottest Bollywood gossip, and latest songs.