Digital
UST unveils ‘Retail GenAI platform’ to transform retail operations with AI
Mumbai: UST launched its ‘UST Retail GenAI Platform’ at the London Innovation Lab. The platform, designed to revolutionise retail operations with generative AI-driven solutions, was inaugurated by Walgreens Boots Alliance, SVP & international CIO, Steve Rempel. Rempel shared insights on critical success factors for GenAI adoption, emphasising the importance of understanding the trust cycle when planning investments. Before the inauguration, UST’s CEO Krishna Sudheendra highlighted UST’s efforts in driving generative AI adoption, including the company’s initiative to train 25,000 employees in GenAI.
The platform, developed in-house by UST’s technology and industry experts, combines established business models with cutting-edge GenAI capabilities, including search, summarisation, automation, and creation. It allows retailers to pilot AI-driven solutions, test outcomes, and accelerate innovation, ultimately optimising retail operations.
“At UST, we’ve partnered with six of the world’s top ten retailers, transforming their businesses. While AI is already transforming retail operations, we still need to unlock its full potential. The UST Retail GenAI Platform offers a structured approach for exploring generative AI scenarios, marking a significant milestone in our mission to revolutionize retail operations through the power of generative AI. This is aligned to our focus on building platforms that can help scale the adoption of GenAI-led ways of working,” said Krishna Sudheendra.
UST’s recent survey underscored the importance of digital transformation, citing resilience, profitability, and sustainability as key outcomes of technological advancements. The UST AlphaAI platform further consolidates AI offerings to enhance business agility and streamline operations.
Digital
AI drives 92 per cent surge to 15M views across India’s open web
Taboola data shows rising AI curiosity reshaping digital consumption trends
MUMBAI: Artificial intelligence is fast becoming the internet’s favourite topic in India, with fresh data showing a sharp spike in audience interest across the open web.
Insights from Taboola’s Taboola Newsroom reveal that AI-related content generated more than 15 million pageviews over the past 90 days, marking a striking 92 per cent jump compared to the previous 45-day period. The surge signals a clear shift, with AI moving from niche tech chatter to mainstream digital curiosity.
The broader technology category is also seeing momentum, clocking around 1.7 million pageviews and a 27 per cent rise in engagement. However, much of that growth appears to be riding on the AI wave, as developments in artificial intelligence increasingly dominate tech narratives.
Within the AI ecosystem, newer players are quickly capturing attention. Content linked to Anthropic alone drew roughly 2.5 million pageviews, registering a dramatic 2,096 per cent surge. The spike reflects growing interest in alternative AI models and emerging competitors in the space.
Meanwhile, familiar names continue to hold steady ground. Coverage around ChatGPT generated about 1.2 million pageviews, underlining sustained curiosity as users explore practical applications, updates, and everyday use cases for generative AI tools.
Big Tech is firmly in the spotlight too. Content related to Meta attracted approximately 2.2 million pageviews, up 30 per cent, as audiences track its expanding role in AI infrastructure and innovation.
Taken together, the data points to a deeper shift in how audiences engage with AI. Interest is no longer tied only to big announcements but is evolving into a steady stream of exploration around tools, platforms, and real-world uses.
For publishers, this opens the door to richer storytelling through explainers and practical insights. For advertisers, it presents a chance to tap into a highly engaged, tech-savvy audience.
If the numbers are anything to go by, AI is not just part of the conversation anymore, it is leading it.
