Ad Campaigns
Usha launches TVC for its ‘inspired by nature’ Onio fans series
Mumbai: Usha International, India’s consumer durables brand, today announced a new TVC campaign Designed with You in Mind for its recently launched Usha Onio series of fans. Inspired by nature and driven by technology, the Onio series is the brand’s biggest fans launch in a decade, comprising six ranges with nine SKUs each, making it a total of 54 SKUs. The TVC highlights the needs of the modern Indian consumer – aesthetically appealing fans packed with the latest technology.
The TVC features three of the six ranges in the Usha Onio series – the Lambda range designed to follow the swirl and swirl of water, the mountain-inspired Phi range, and the Upsilon range that takes inspiration from the bright facets of a solitaire. The TVC seamlessly takes viewers from one picturesque view to another showcasing how the Onio fans are a magical blend of nature, aesthetics, and technology, while also highlighting their features including silent operation, dust and scratch resistance, and high air delivery.
Commenting on the launch of the TVC, Usha spokesperson said, “We are always looking for innovative ways to connect with our consumers and our new range of Onio fans is a perfect blend of hi-tech functionality and innovative designs that cater to the needs of a diverse range of consumers. Our TVC is aimed at connecting with a wider audience and reinforcing our position across the Indian market.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
