MAM
US woman’s portal iVillage teams up with yahoo! Search Marketing
MUMBAI: US woman’s portal iVillage which positions itself as internet for women has announced a distribution agreement with Yahoo! Search Marketing, formerly known as Overture Services. The agreement, which goes into effect on 1 September, 2005 brings Yahoo!’s suite of sponsored search, Content Match and Yahoo! Search products to iVillage’s 15.5 million unique monthly visitors.
iVillage will replace its existing Web search listings with results generated by Yahoo! Search, enabling iVillage visitors to benefit from access to the billions of Web pages in the Yahoo! search index. The Web search results will be accompanied by relevant advertising served by Yahoo! Search Marketing, which will deliver highly targeted sponsored search results to users searching online as well contextually-relevant Content Match advertising across the iVillage Network.
iVillage will share in the revenue generated when visitors click on a Yahoo!-served listing. iVillage chairman and CEO Douglas W. McCormick said, “Search and contextual advertising are both very important growth areas on the Internet and of increasing importance to iVillage. We are pleased to partner with Yahoo! Search Marketing Solutions to provide our visitors with the relevant and current information they seek. We are in a great position to expand iVillage’s brand equity as we look forward to working with partners, such as Yahoo!, to further customise our users’ experience.”
Yahoo! Search Marketing offers marketing services for companies doing business online. The group’s products and tools help businesses connect with highly motivated customers. Sponsored search from Yahoo! Search Marketing lists targeted, text-based ads in search results. Content Match complements the Sponsored Search program by displaying contextually-relevant listings alongside articles, product reviews
and more.
ITV News
Voltas launches Zest AI AC range with new campaign
Digital-first push spotlights AI cooling, geofencing and energy optimisation.
MUMBAI: When it comes to comfort, Voltas is betting that knowing you beats just cooling you. Voltas, part of the Tata Group, has unveiled its latest campaign, “AC Jo India Ko Samjhe”, introducing the new Voltas Zest AI AC range with a clear tilt towards younger, digitally native consumers. Conceptualised by Schbang, the campaign leans on slice-of-life storytelling, pairing technology with emotion. It features Neetu Kapoor and Ranbir Kapoor, using their real-life mother-son dynamic to draw a parallel between artificial intelligence and instinctive human understanding.
The films play on a simple insight: while AI may know everything, no one quite understands you like family does. That idea becomes the hook to showcase the product’s core features without turning the narrative into a hard sell.
At the centre is the Voltas Zest AI AC range, equipped with AI Adaptive Cooling, Energy Manager Mode and Geofencing. The system is designed to learn user behaviour, anticipate cooling needs and optimise energy consumption positioning smart cooling as a baseline expectation rather than a premium upgrade.
The rollout is digital-first, with a strong focus on platform consistency and storytelling-led engagement. The approach reflects a broader shift in how appliance brands are speaking to younger audiences less spec sheet, more story arc.
Voltas chief marketing officer Pragya Bijalwann said the focus is on delivering comfort that feels intuitive and personalised. Meanwhile, Schbang’s leadership underscored that the campaign’s creative direction stemmed from a simple truth: technology resonates best when it feels human.
By blending familiarity with functionality, Voltas is not just pitching a smarter AC, it’s pitching a smarter relationship with the everyday.
