Brands
US Polo Assn onboards Palak Tiwari as first-ever female brand ambassador
Mumbai: A groundbreaking move that underscores the brand’s commitment to inclusivity and diversity, USPA is proud to announce Palak Tiwari as its first-ever woman’s brand ambassador. Tiwari, a trailblazing young talent, is set to lend her unique voice and perspective to the renowned fashion label, further strengthening its global presence.
As the first-ever female brand ambassador of US Polo Assn, Tiwari symbolises a new era of inclusivity and progress. Known for her grace and determination, she embodies the values that US Polo Assn stands for. Her association with the brand embraces her distinct style, charisma, she embodies the essence of modern fashion and represents a generation that values authenticity and individuality and is a youth icon.
Tiwari was featured in the famous music video ‘Bijlee Bijlee’ sung by Harrdy Sandhu, which captivated audiences and youth. The song was a huge hit. She recently made her acting debut in the film Kisi Ka Bhai Kisi Ki Jaan alongside Salman Khan. Her collaboration with USPA is poised to ignite a new chapter in the brand’s history, one that embraces diversity and champions individuality.
“I am honoured to represent USPA as its first woman’s brand ambassador,” said Tiwari. “Fashion is a powerful means of self-expression, and USPA’s commitment to embracing diverse voices resonates deeply with me. I look forward to embarking on this exciting journey together.”
U.S. Polo Assn. India brand CEO Amitabh Suri says, “We are excited to welcome Palak Tiwari as the first-ever women’s wear brand ambassador to the USPA family as our brand ambassador. Her remarkable presence and commitment towards the brand helps us to curate relevant stories. Through this collaboration, we aim to redefine elegance and inspire a new wave of confidence amongst our audience, reflecting the authentic values that USPA has championed for years.”
U.S. Polo Assn India vice president marketing Deepansh Bhargava says, “Palak Tiwari resonates with the brand ethos & its culture. With Palak as our first women’s wear brand ambassador we will be able to connect with the audience of sports & fashion both, reach new horizons with the brand new campaign & inspire a generation to embrace both style & substance.”
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
