MAM
US Polo Assn announces Arjun Rampal as its India brand ambassador
Mumbai: US Polo Assn, the official brand of the United States Polo Association (USPA) retailed in India by Arvind Fashions Ltd has announced Bollywood star Arjun Rampal as the India brand ambassador for its new ‘Play Together’ campaign. This announcement comes ahead of the brand creating a new store identity for all the upcoming stores as a part of its expansion plans.
As part of the expansion plan, the brand will release the new ‘Play Together’ campaign featuring Rampal and will also unveil the new brand look across its 392 stores in India, said the brand in a statement. “The new stores will have an ‘all-white’ interior with the US Polo Assn brand colours. The signature red, blue & white stripes will welcome customers at the entrance,” it added.
“Being associated with an iconic brand like USPA is a great feeling and becoming the first Indian brand ambassador is truly an honour,” said Arjun Rampal. “The new campaign focuses on twinning which is a fun and fashion-forward concept that captures the pure, emotional bond fathers share with their children. As a father this is what drew me to the brand.”
The ‘Play Together’ campaign is conceptualised by WYP Creatives, produced by Karma Productions and shot by Bosco Christopher Bhandarkar and Rid Burman. The brand campaign will be out on all major print and digital platforms from 8 December, said the statement.
“Through our new campaign with Arjun, we are focussed on expanding the brand reach to the offline and online customer base,” stated US Polo Assn – Arvind Fashions Ltd CEO Amitabh Suri. “‘Play together’ captures the emotional & playful bond a father and child share by twinning their look. This thought is also reflected in the clothes and accessories we offer for both men and children.”
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
