MAM
US media consumption underrated: Study
MUMBAI: Each day an American spends 11.7 hours on the media, on an average. While the “least media-active person” spent 5.25 hours a day with the media, the most active spent over 17 hours.
But the catch is, the difference between how much Americans think they consume and how much they really do.
A study conducted by Researchers at Ball State University’s Center for Media Design has revealed these interesting facts. The results, published in The International Digital Media & Arts Association Journal, showed “people spend more than double the time with the media than they think they do.”
Activities like watching television, video tapes or DVDs; listening to the radio, CDs, cassettes or MP3 players; spending time on the computer, Internet, or sending and receiving e-mail; talking on the telephone or cell phone; and reading books, magazines or newspapers, were considered under the term media.
Researchers, in their attempts to gauge the daily American media consumption rate more accurately, tried to observe media interaction firsthand by simply following participants around from the time they awoke to the time they went to bed. They also used the traditional methods like phone surveys and personal diaries.
“Phone surveys reflect a person’s perception of their media use but not their actual behavior,” said a statement from the researchers. “Diaries give more detail than phone surveys, but we found observation provides much more detail than diaries,” the statement revealed.
According to the study, while in phone surveys people said they watched 121 minutes of television a day, that number jumped to 278 minutes for people recording activities in personal diaries — and 319 minutes when observed directly.
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
