MAM
US ad spend rises by 7 per cent in the third quarter
MUMBAI: This year continues to be one of growth for the US ad industry. According to Nielsen, ad spend in the US was up by seven per cent in the third quarter of 2012 compared with the same time last year-with the ad-heavy US presidential election and the London Summer Olympic Games likely contributors.
The third quarter was big for automotive and auto dealerships in the US, which ranked first and third, respectively, for amount spent. Model year-end promotions traditionally make the third quarter the biggest of the year based on ad sales, and six of the top 20 companies based on ad spend during the period were auto manufacturers.
Other third quarter sector leaders included fast food restaurants, wireless/telecom, retail, motion picture and pharmaceuticals. Auto spent $2.7 billion an increase of 26 per cent. The motion picture category though saw a decline in spend by 12 per cent to $689.7 million. Pharma‘s spend also fell by 22 per cent to $661.7 million.
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Sanjeev Rolyan named global director at HCLTech
HCLTech taps seasoned pro to steer digital and software strategy worldwide
NOIDA: Sanjeev Rolyan has reached a new peak in his career, stepping into the role of global director at HCLTech. With over 16 years of experience in the tech and digital services arena, Rolyan is set to bring his expertise in software, applications, and end-to-end source-to-pay functions to the global stage.
Before this elevation, Rolyan held multiple leadership roles at HCLTech, including director & business head and general manager, where he played a pivotal role in driving enterprise resource planning and digital transformation initiatives.
His journey in the industry spans nearly two decades, starting with a long tenure at Genpact as assistant vice president, where he managed sourcing and procurement for IT solutions, SaaS, PaaS, IaaS, and application development projects.
Rolyan’s academic credentials include a postgraduate diploma in international business from Symbiosis International University and a certificate in digital strategies for business from Columbia Business School, where he mastered five key domains: customer, competition, data, innovation, and value.
At HCLTech, Rolyan’s mission is clear: to amplify the company’s software and digital offerings, streamline operations, and lead the charge in global digital transformation. With his blend of experience, strategic insight, and digital acumen, the tech world will be watching closely.
