MAM
Urbanrise unveils Gauri Khan-designed Whispers of Sky in Chennai
Luxury project spans 6.09 acres with 623 residences; celebrity-inspired living launches new campaign.
MUMBAI: Urbanrise just invited Chennai to live like a celebrity because when Gauri Khan designs your home, even the skyline starts posing for the ‘gram. Aditya Birla Group-backed Urbanrise has launched its latest luxury residential project, Whispers of Sky, in Sholinganallur, Chennai, with interiors and design vision led by celebrated designer Gauri Khan. The development, spanning approximately 6.09 acres, comprises 623 premium residences, including 3 BHK units and an exclusive 4 BHK tower featuring corner homes with no shared walls and expansive layouts for enhanced privacy.
To mark the unveiling, Urbanrise released a two-film campaign titled “Welcome to the Celebrity Life”, directed by acclaimed filmmaker Gautham Vasudev Menon. The series showcases Gauri Khan in her dual avatars: as a meticulous designer immersed in materiality and spatial composition, and as a celebrity icon embodying glamour and elevated living. The narrative bridges design excellence with aspirational lifestyle, positioning Whispers of Sky as a landmark address that brings celebrity-inspired living to the city.
The project introduces several standout amenities, including one of Chennai’s first dedicated Pickleball academies, a sport popular among global celebrities alongside a lavish clubhouse with a sky pool, salon, fitness studio and private mini theatre. Every element is curated to reflect privileges, privacy and prestige.
Urbanrise, chairman & managing director Manoj Namburu said, “Customer delight is the benchmark we hold ourselves to. By partnering with the best in design and execution, we ensure our customers are proud owners of homes that exceed expectations. Our collaboration with Gauri Khan Designs matches our organisation’s ethos, and I am confident that the discerning customers of Chennai will love this creation.”
Gauri Khan commented, “The design vision for Whispers of Sky focused on refinement and timeless appeal. The campaign captures that through its detailing and visual treatment.”
The campaign is now live across digital and social platforms. In a city racing toward new skylines, Urbanrise isn’t just building homes, it’s crafting addresses where every resident feels like the star of their own story, one elegantly designed corner at a time.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
