Brands
Urbanic India hosts gala celebration with #Urbanicsquad
Mumbai: UK based premium fashion brand hosted a one-of-a-kind celebration in Delhi to celebrate their community, the #Urbanicsquad. The media and influencers experienced ‘Good vibes and positivity’ through the Urbanic summer pool party event. The event was themed at the forefront of Urbanic’s ongoing campaign, ‘#UAre’.
The campaign highlights and encourages the influencers to spread positivity via displaying their creativity through content creation and overcome unwanted online trolling for creators. Urbanic aims to raise awareness via the slang, ‘Kill’em with kindness’. The hashtag is open-ended for anyone to overcome online hatred; such as #UAre- amazing/courageous/ high-spirited and more.
Urbanic presented the media and influencers with their new spring-summer collection. The collection is tailor-made for a memorable, fun and comfortable summer, just like a breath of fresh, breezy air. The colors selection is a mix of hues of pink and whites, ruling the summer season at Urbanic. Summer staples like basic tees and denims are a highlight for the customers.
The event was well embraced by the #Urbanicsquad with over 300 influencers, with names like Ishani Mitra, Shaily Srivastava, Shubhi Bharal and more who had a glam time and promoted the campaign behind the event, #UAre. The event was a no-hate zone and allowed inclusivity amongst influencers, via their campaign.
Urbanic India head of marketing Rahul Dayama said, “Urbanic has truly bridged the gap for our customers through trending collections at premium quality in India, it’s a pleasure for me to host a celebration that honors the #Urbanicsquad. The event is a reminder that Urbanic is a part of a larger community that celebrates good vibes and positivity, which is the theme and highlight of our event. Creators celebrate Urbanic, while we celebrate them”
Vaishali Srivastava, or popularly known as srivastav ji, a leading fashion and lifestyle influencer based out of Delhi mentioned, “I love Urbanic and the team so much, they literally throw the best parties. It’s such a fun and intimate event where you get to meet your friends and fellow creators followed by some really nice good food and music. The spring summer collection this time was so nicely curated I can’t wait to try them on and wear it this season.”
Neeta Basnet, one of the first members of #Urbanicsquad mentioned, “I have been part of the #UrbanicSquad since my early days of content creation. I love the community, as it has supported me throughout my journey and helped me become my best self. I always look forward to our community meet-ups, as it’s always so refreshing to interact with new creators and spend time with them. This summer beach house was fun, I got to meet my friends again and preview the new summer collection, which I am thrilled to add to my wardrobe.”
Urbanic’s summer pool party was indeed a memorable experience for media and influencers, and marked the celebration of their tribe, #Urbanicsquad.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
