Brands
Urban Company showcases its latest Native water purifier with a captivating animated video
Mumbai: Urban Company, Asia’s leading home services platform is taking its latest innovation, the Native Water Purifier, to new heights with the launch of an engaging animated video. Urban Company launched its latest line of water purifiers under the sub-brand Native in October.
The idea behind this innovative campaign is to generate awareness and excitement regarding Urban Company’s Native water purifier. This unique and aesthetically pleasing water purifier not only offers exceptional water purification but also boasts remarkable features. It is India’s first water purifier that needs no servicing for 2 years and is capable of giving an output of 12000 litres of pure water without needing its filters changed.
With this video, Urban Company aims to showcase the Native’s exquisite design and emphasise its long-term reliability and focus on its unique proposition – the promise of no service required for two years.
Cyber Hub, an iconic location known for its vibrancy and connectivity with people, was chosen as the first ‘virtual’ installation site. Urban Company also has plans to replicate this campaign in various locations across different cities, ensuring a broader reach and exposure.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
