MAM
Uplifting New talent with their campaign: Unboxing Artist 2.0 by Numero Uno
MUMBAI: After the successful launch of their campaign ‘Unboxing artists’, Numero Uno takes ahead the opportunity and unboxes another set of new artists in their ongoing campaign ‘Unboxing artist 2.0’.
Been one of the oldest Jeanswear brands, Numero Uno speak the ‘I’ in every Denim wearer. They call on the rebel spirit of today’s generation and treasures their quirks and divergent attributes that screams ‘DenIM’ (read then I am) in them.
Denim has always been associated with youth who believe in themselves and refuses to be labeled by the society, Numero Uno, the India’s first indigenously manufactured denim labels promotes such art who keeps the youth spirit alive with their eloquent music. They now bring 3 new artists who cultivate the new music with their poetic aesthetics.
Taba Chake, a fingerstyle guitarist who belongs from Arunachal is affluent in English, Hindi and Nyishi loves being called as complicated by his friends. This city musician says “if setting my own path makes me a lost cause, Den I’M.”
Another artist, who is unboxed by Numero Uno in their campaign, is Raghav Meattle who believes in creating his own content and not intrigued by fame or money says “if chasing after the truth makes me paranoid, DEN I’M.”
There comes another artist Aarifah Rebello, who calls herself as awkward, nervous and shy but builds some unconventional music via vocals, with her guitar and even with a set of drums says “if you still think being awkward makes me a misfit, DEN I’M.”
Asha Esther Jaikishan, Head of marketing, Numero Uno, says about the campaign “We received a lot of appreciation and love for our campaign ‘Unboxing artist’ and that’s when we decided to continue with ‘Unboxing artist 2.0’ and appreciate the talent of our country. We are on a lookout for more such underdog artists who don’t get the opportunity to portray their expertise; we will help them launch their skills and flair with this ongoing unboxing artist programme”
With this, Numero Uno is on a hunt for the new progressive talent in our country to showcase their dexterity in music and get a chance to be launched by Numero Uno. They are running an online contest for the budding singer/songwriter to upload an original song/composition on social media (Instagram/Facebook) and tag the brand. The winner will get a chance to be launched exclusively by the brand and record an original composition, a music video and an opportunity to perform an intimate live gig.
So all the budding artists, it’s time to gird your loins for this amazing opportunity and be launched by Numero Uno.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
