Ad Campaigns
upGrad’s latest digital campaign encourages India Inc. to skip excuses and make the right career investments
Mumbai: upGrad, Asia’s largest integrated learning, skilling and workforce development, and placement company has unveiled the third and very important tranche of its most popular digital Campaign ‘Real People, Real Stories’. The new campaign is designed to inspire working professionals to upskill with market-ready courses and gain a competitive edge for successful career shifts. The campaign features 3 impactful films with relatable real-life scenarios to address the wider perception issues of professionals who often delay upskilling for something less material in life or to a future date.
Conceptualised by upGrad’s in-house content and brand teams, the 3-part digital films have been uniquely shot to highlight the strong learning pillars that have been helping upGrad learners develop stronger subject foundations backed by hands-on training and assignments for tangible career outcomes after program completion. Some of these elements include live lectures on niche topics, 1:1 mentorship sessions, industry-led modules and case studies, interview preparation and a unique simulating platform to practice coding among others. Each film opens with fictional on-screen characters and introduces upGrad’s real-life learners in the second half of the plot who have experienced the curriculum benefits, thus also overcoming the apprehensions associated with upskilling or online learning as a concept.
Commenting on the launch, upGrad head of marketing Ankit Khirwal said, “In our research, we found out that professionals always procrastinate investing in their careers through upskilling. They prefer to invest their time, money and trust in indulgences or short-term gratifications, mostly because upskilling is hard and the outcome is not immediate. Most realise it until it is too late – in the form of delayed or no promotions, poor increments, and a mismatch of competency with a better job profile. This campaign is to implore professionals like us to not make wrong choices for something that is essential in today’s world where existing job profiles are rapidly becoming obsolete. One must do enough to stay relevant and ahead, like the 10M other professionals who took the right step and trusted in upGrad for their careers. Our 85% completion rate is a testament to the effectiveness of our courses and upGrad’s commitment to making India a skilled knowledge superpower.”
upGrad head of creative and content marketing Shreyas Shevade added, “People make excuses to not do things that are good for them. It’s baffling but true. It’s why most people are unhealthy but few do anything about it, why most people don’t buy insurance despite life being uncertain, and also why despite tens of millions of jobs getting defunct every year, only 10 million people have enrolled into upGrad since inception. As a brand we want to challenge this excuse-mindset towards work in general and upskilling in particular. We binge watch but say we don’t have time after work to upskill. We spend lakhs to upgrade our gadgets but hardly anything to upgrade our skills. Even we at upGrad see our learners getting ahead in their careers after doing a course with us but to be honest a lot of us don’t upskill even with our employee benefits. This campaign hopefully is an eye opener for both our consumers as well as our colleagues, like it has been for those who conceived it.”
Through the first and second tranches of its ‘Real People, Real Stories’ campaign, the upskilling giant has garnered 500+ million impressions and 225+ million YouTube views. These growing numbers have also helped the upGrad improve brand consideration among the previously under-penetrated segments.
The digital campaign is live across upGrad’s all digital channels including YouTube and social media platforms.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
