Ad Campaigns
upGrad celebrates unconventional teachers in new campaign
Mumbai: EdTech player upGrad has launched three-film digital campaign to celebrate the role of different kinds of teachers in one’s life. Conceptualised by the brand’s in-house team, the films touch upon the basic realisation that beyond the college faculty and professors, upGrad’s career coaches, mentors, support teams, and even learners themselves play the role of a teacher, and it is their unending guidance that helps one forge the path to success.
The videos have been directed by Pranjal Vaid and produced by Mantavya. Aligned with the message of ‘Life Long Learning’, the campaign takes an emotional approach to depict how peer-to-peer learning and students’ support are critical for learners to drive successful career transitions.
Commenting on the campaign launch, upGrad CEO, Arjun Mohan said, “This is the brainchild of an internal discussion around people who are tasked with guiding and supporting our learners to understand their career aspirations. The team goes that extra mile for our learners to instill confidence and push them to drive positive transitions for themselves. We have also set up the courses in such a way that peer-to-peer discussion accounts for a significant percentage of the scores. This further fosters the habit of discussion and problem-solving. Therefore, at upGrad, we believe that the definition of a teacher is no longer limited to the industry experts teaching the concepts, but it also encompasses peers and student mentors who accompany the learners through their upskilling journey.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
