Ad Campaigns
UPES ON unveils ‘REBEL’ campaign revolutionising education for today’s innovators
Mumbai: UPES ON, the digital education wing of UPES University, ranked 52nd by NIRF and recognized as the first Indian private university for Academic Reputation by QS World Rankings, recently made public its groundbreaking ‘REBEL’ digital video campaign.
This dynamic 30-second narrative showcases a spirited 21-year-old challenging the status quo and reshaping our perception of education. Rejecting traditional paths, she boldly embraces UPES ON’s online learning platform, aligning with her unique journey.
REBEL captures the essence of the challenges and choices faced by today’s youth, positioning UPES ON as the university of tomorrow, offering education that aligns with contemporary aspirations, including the dynamic field of BCA.
The campaign emphasizes UPES ON as a hub for modern learning, spotlighting features like AI programs, a vibrant alumni network, diverse courses, masterclasses, and financial support. The character boldly asserts, “I’m doing things ahead of my time… Maybe that’s why I’m called a rebel.”
Commenting on the launch, UPES ON head of branding and marketing Ankita Sharma stated, “REBEL embodies the spirit of breaking barriers and forging new paths, including the exciting field of BCA. It speaks directly to the aspirations of today’s youth, encouraging them to embrace education that mirrors their individuality. UPES ON is proud to be the catalyst for these transformative journeys.”
In a world that celebrates innovation and original thinking, UPES ON invites individuals to explore online degrees that harmonise with their dreams. ‘REBEL’ transcends beyond a mere video; it’s a call to reimagine education and seize control of one’s destiny.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
