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#Unstoppable21 initiative celebrates India and its youth through a new anthem
Mumbai: The Times of a Better India, an initiative of Times of India is excited to launch an anthem for its initiative, #Unstoppable21. This empowering and inspiring new anthem titled ‘Hum Ho Rahe Kamyaab’ is a fantastic, hummable music piece composed by the celebrated Shantanu Moitra.
With a young population of 512 million Indians under 21, India is poised to reap its demographic dividend. To celebrate India’s youth, the #Unstoppable21 campaign is felicitating 21 Indians under 21 in humanities, science, sports, fine arts, performing arts, social activism and entrepreneurship.
As a celebration of the achievements of our youth and the country, this groundbreaking masterpiece is set to captivate and galvanise the young and hopeful, offering a voice to the thoughts, dreams, and aspirations of a new generation.
To celebrate the spirit of India’s youth, #Unstoppable21 is highlighting the limitless potential of our people. Inspiring stories of individuals, institutions and organisations that symbolise a coming together of various facets of India to contribute to their success.
This song marks a significant milestone in the journey of celebrating our collective success and resilience – from ‘hum honge’ to ‘hum ho rahe’, and finally ‘hum ho gaye’ kamyaab. This song aptly supports #Unstoppable21 in celebrating our country’s human spirit and our unstoppable achievements.
1. Catchy lyrics: The anthem’s lyrics are crafted to reflect the authentic celebration of the youth and their achievement
2. Upbeat melody: Composed by Shantanu Moitra, this energetic melody is bound to get people moving and feeling the rhythm of today’s India
3. Empowering message: The anthem carries a powerful message of our youth’s success, its empowerment, and the belief that India is winning the world
4. Meet the talent behind ‘Hum Ho Gaye Kamyaab’ anthem:
5. Esther Hnamte from Mizoram is a little singer – winning hearts through her music and singing
6. Chotu Khan, a young musical spark from the Merasi community is a folk singer who got his first break in a music video called Hariyo Patang through and gained considerable fame.
7. Ayaan Deshpande is a 9-year-old piano prodigy from Mumbai
8. Sartaz Khan Barna is a folk singer from a small village Barna, in Jaisalmer with a powerful voice
9. Rahul Vellal started his journey with Indian Classical music at the age of four
10. Anirban Roy started learning flute at the age of four and a half and gave his first public performance at the age of five.
11. Steven Samuel Devassy is a child prodigy adept in playing drums, and singing.
12. Imnainla Jamir is a musician, and guitar artist from Nagaland
13. Aditya started learning classical vocal and violin from the age of 3.
14. A bunch of talented, cool kids making music – Dharavi Rocks is a collective of slum kids jamming to a better life.
Speaking on the occasion Indian composer and musician Shantanu Moitra said, “The concept of Unstoppable21 by The Times of India is simply mind-boggling. What truly astounds me is the unwavering confidence of these young talents. Their level of self-assuredness is profoundly inspiring and is quite a departure from my own experiences at their age. I’ve been learning so much from them. These prodigies are from our own nation, the future of our country, and they are nothing short of incredible. Talent is undoubtedly abundant, but the spotlight you’ve cast on these young achievers has bestowed upon them a sense of significance that is truly praiseworthy.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
